OVERVIEW
The Director of Marketing and Communications position will be based at Key’s corporate office in New Orleans, La and will report directly to the Managing Principal & COO. This role is responsible for collaborating with our executive and regional leadership Team, and onsite Property Teams to create and implement marketing strategies across our portfolio of properties that aligns with company goals.
Leadership
- Collaborate with executive and regional leadership on creating and implementing successful marketing strategies to drive leasing efforts and occupancy for lease up, stabilized, and newly acquired properties.
- Develop and maintain partnerships with executive leadership, onsite property teams, and vendor partners to ensure company standards and vision are executed consistently across all channels and assets.
- Drive occupancy and ROI by creating, implementing, and managing marketing, communications, and branding programs.
Marketing
- Create and maintain branding efforts for Key Real Estate Company and its portfolio of multifamily properties.
- Manage relationships with all Key advertising partners including ILS services, SEO/SEM firms, and design partners.
- Manage and update digital assets including advertising sources, property websites, and corporate websites.
- Oversee the production of renderings, photographs, videos, and 3D tours for marketing and leasing purposes.
- Track effectiveness of ad sources on a monthly, quarterly, and annual basis to ensure properties are positioned to effectively drive traffic and leasing.
- Participates in regularly scheduled calls with regional operations leadership to review marketing performance for individual property to adjust strategy, tactics, and marketing investment as needed.
- Implement and oversee social media strategy for Key Real Estate Company and its portfolio of multifamily properties.
- Manage a team of property-level leasing and marketing agents to guide social media content, resident communication, and other leasing-focused marketing efforts.
- Track frequency and effectiveness of property-level social media content.
- Consistently review and evaluate new marketing and communication tools and tactics to ensure Key properly positions properties to lease and succeed.
- Ensure tracking information is properly listed on all advertising sources and correctly flowing through to Knock CRM.
- Create and provide training for marketing-related tools and software.
- Participate in property acquisition onboarding process; ensuring all marketing-related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising.
- Participate in marketing-related disposition tasks to ensure smooth hand offs of needed materials and accounts.
Communications
- Implement internal and external communications in support of strategic priorities for the management company utilizing email, newsletters, print collateral, social media, video, and events.
- Oversee reputation management efforts including effective use of reputation software, training for team members, timely response drafts by Property Managers, approval flow of review responses, as well as monthly, quarterly, and annual reputation progress reports.
- Draft high-value communications to employees regarding sensitive subject matters including asset dispositions, corporate policy changes, reputation management, and crisis management.
- Manage an ongoing editorial calendar to elevate customer service priorities through the use of real-life success stories, reviews, and data and assist with a values-based employee awards program that encouraged quarterly focus on the execution of the company’s key values.
Essential Knowledge, Skills, and Abilities
- Minimum 5 years of Marketing, Advertising, or Communications experience required. Multi-family Management experience a plus.
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
- Ability to create and implement various digital and print marketing campaigns and run analytics to provide ROI.
- Capacity to write and generate content with strong editing and proofreading skills with an emphasis on balancing personal connection and business writing.
- Graphic design experience with proficiency in full Adobe Creative Suite (InDesign, Illustrator, Photoshop).
- Website management and video editing experience.
- Ability to shift priorities and deliver projects on a timely basis, well organized, excellent time management skills and ability to interface with corporate leadership and property-level employees.
Key Real Estate Company
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