McKinley Marketing Partners’ consumer services client based in Maryland is looking for a field marketing manager to work closely with their franchisees to guide and support them with their local marketing funds. You will build relationships and work with the franchisees to develop and execute local marketing solutions that will increase new customers and revenue for their locations.
This position will require two days in the office in Savage, Maryland.
Responsibilities
- Build relationships and understanding of franchisees’ goals, challenges, and opportunities
- Develop marketing solutions that align with the stores’ goals and reflect their local marketing budget
- Work closely and effectively with the marketing team and agencies to ensure the agreed-upon plans are executed and measured
- Maintain a strong knowledge of national and regional campaigns and efforts to leverage those at the local level, where appropriate
- Track spending by store and franchisee to ensure local marketing funds are spent—work with stores to implement plans to allocate unspent funds
- Keep track of store promotions and results and share with other franchisees to inform decision-making
- Share results of dedicated marketing efforts with franchisees every quarter
- Collaborate with the Operations team to ensure consistent merchandising, messaging, and service implementation
- Meet with each franchisee at least once monthly to continue to build relationships, develop/revise plans, and discuss implementation needs or challenges
- Provide monthly reports to the CMO and team to ensure all are in alignment
Requirements
- Bachelor’s degree in marketing or communications or equivalent experience
- 5+ years of experience in marketing with responsibilities over developing and implementing integrated marketing plans that included a combination of traditional media, digital marketing
- Experience with multi-unit marketing, preferably with a franchise organization
- Self-starter that is curious and seeks to help franchisees improve their business results through a well-conceived marketing support plan
- Outgoing personality that can establish effective and trusted relationships
- Willing to visit stores in the Baltimore/Washington area quarterly and some out-of-town travel to visit stores outside the region
McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.
McKinley Marketing Partners, Inc.
Related jobs:
Crew Call: Various Positions for ULB TV Movie
Job Description:
An ultra-low-budget (ULB) TV movie is seeking dedicated crew members for a 13-day shoot in the metro Atlanta/Marietta, GA area. This is a local hire or work-as-local opportunity, with no lodging or travel provided. We’re looking for passionate professionals ready to bring their expertise to a collaborative environment.
Open Positions:
- Coordinator
- Production Designer & Props
- Costume Designer
- Sound Mixer
- 1st & 2nd Assistant Directors (AD)
- Gaffer & Key Grip
- 1st & 2nd Assistant Camera (AC)
- Hair & Makeup Artists
- Production Assistants (PAs)
Job Responsibilities:
- Collaborate with the production team to execute a high-quality TV movie within budget constraints.
- Deliver professional and efficient work in your designated department.
- Maintain a positive and adaptable attitude on set.
- Follow the production schedule and meet all deadlines.
Requirements:
- Previous experience in your respective role is highly preferred.
- Must be local to the metro Atlanta/Marietta area or willing to work as a local.
- Reliable transportation to and from set.
- Strong work ethic, attention to detail, and a team-oriented mindset.
Compensation Details:
- Ultra-low-budget rates in accordance with ULB guidelines. Specific rates will be provided upon offer.