McKinley Marketing Partners’ consumer services client based in Maryland is looking for a field marketing manager to work closely with their franchisees to guide and support them with their local marketing funds. You will build relationships and work with the franchisees to develop and execute local marketing solutions that will increase new customers and revenue for their locations.
This position will require two days in the office in Savage, Maryland.
Responsibilities
- Build relationships and understanding of franchisees’ goals, challenges, and opportunities
- Develop marketing solutions that align with the stores’ goals and reflect their local marketing budget
- Work closely and effectively with the marketing team and agencies to ensure the agreed-upon plans are executed and measured
- Maintain a strong knowledge of national and regional campaigns and efforts to leverage those at the local level, where appropriate
- Track spending by store and franchisee to ensure local marketing funds are spent—work with stores to implement plans to allocate unspent funds
- Keep track of store promotions and results and share with other franchisees to inform decision-making
- Share results of dedicated marketing efforts with franchisees every quarter
- Collaborate with the Operations team to ensure consistent merchandising, messaging, and service implementation
- Meet with each franchisee at least once monthly to continue to build relationships, develop/revise plans, and discuss implementation needs or challenges
- Provide monthly reports to the CMO and team to ensure all are in alignment
Requirements
- Bachelor’s degree in marketing or communications or equivalent experience
- 5+ years of experience in marketing with responsibilities over developing and implementing integrated marketing plans that included a combination of traditional media, digital marketing
- Experience with multi-unit marketing, preferably with a franchise organization
- Self-starter that is curious and seeks to help franchisees improve their business results through a well-conceived marketing support plan
- Outgoing personality that can establish effective and trusted relationships
- Willing to visit stores in the Baltimore/Washington area quarterly and some out-of-town travel to visit stores outside the region
McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.
McKinley Marketing Partners, Inc.
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