McKinley Marketing Partners, Inc.

McKinley Marketing Partners’ consumer services client based in Maryland is looking for a field marketing manager to work closely with their franchisees to guide and support them with their local marketing funds. You will build relationships and work with the franchisees to develop and execute local marketing solutions that will increase new customers and revenue for their locations.

This position will require two days in the office in Savage, Maryland.

Responsibilities

• Build relationships and understanding of franchisees’ goals, challenges, and opportunities
• Develop marketing solutions that align with the stores’ goals and reflect their local marketing budget
• Work closely and effectively with the marketing team and agencies to ensure the agreed-upon plans are executed and measured
• Maintain a strong knowledge of national and regional campaigns and efforts to leverage those at the local level, where appropriate
• Track spending by store and franchisee to ensure local marketing funds are spent—work with stores to implement plans to allocate unspent funds
• Keep track of store promotions and results and share with other franchisees to inform decision-making
• Share results of dedicated marketing efforts with franchisees every quarter
• Collaborate with the Operations team to ensure consistent merchandising, messaging, and service implementation
• Meet with each franchisee at least once monthly to continue to build relationships, develop/revise plans, and discuss implementation needs or challenges
• Provide monthly reports to the CMO and team to ensure all are in alignment

Requirements

• Bachelor’s degree in marketing or communications or equivalent experience
• 5+ years of experience in marketing with responsibilities over developing and implementing integrated marketing plans that included a combination of traditional media, digital marketing
• Experience with multi-unit marketing, preferably with a franchise organization
• Self-starter that is curious and seeks to help franchisees improve their business results through a well-conceived marketing support plan
• Outgoing personality that can establish effective and trusted relationships
• Willing to visit stores in the Baltimore/Washington area quarterly and some out-of-town travel to visit stores outside the region

McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.

McKinley Marketing Partners, Inc.

McKinley Marketing Partners’ consumer services client based in Maryland is seeking a marketing project manager. The position will lead and oversee the entire lifecycle of campaigns and projects from initiation to final implementation.

This position will require two days in the office in Savage, Maryland.

Responsibilities:

• Create comprehensive timelines and budgets for internal distribution and client approval
• Maintain updated workflow documents and processes, including weekly status reports, contract reviews, and change orders
• Manage project creation and user administration using Workfront, our project management software
• Efficiently route work and monitor staff utilization
• Provide support in resource allocation for client and internal projects
• Develop project estimates and facilitate project billing and client invoicing
• Effectively manage production budgets and financial projections.

Requirements:

• Bachelor’s degree in Marketing, Advertising, or Communications
• 5+ years of experience in project or account management
• Familiarity with project management platforms such as Monday, Workfront, Workamajig, etc.
• Proven experience collaborating with internal and external stakeholders at all levels
• Detail-oriented with excellent multitasking abilities, ensuring the delivery of high-quality work
• Capable of working collaboratively in a team environment and independently
• Strong communication skills to articulate updates and ideas clearly and concisely
• Thrive in a fast-paced, matrixed setting
• Positive and flexible attitude conducive to excellent client service

McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.

McKinley Marketing Partners, Inc.

McKinley Marketing Partners packaging client is searching for an events communication manager. The events communication manager should be highly skilled in executing events communications and marketing campaigns, as well as excellent social and communication skills, including presenting to groups in person and via phone. This position supports a very busy event schedule and candidates must be able to juggle multiple events at once.

This is a 6-month contract position. This position can be fully remote. All McKinley roles include a competitive benefits package.

Responsibilities

• Collaborate with industry & customers events team to support event strategy and requirements
• Support show concept development
• Support budget management and contract negotiations
• Liaise with vendors to support show needs including booth layout and event coordination
• Manage booking and registration of vendors, sponsors, and guests including travel and administrative items
• Project manage the promotion of events such as pre-, during, and post-show communications through marketing channels
• Coordinate the logistical requirements such as security, equipment rentals, and catering services
• Ensure that all health and safety standards are adhered to for the event
• General administration and industry/customer events team support
• Support tradeshow related print, production, and management of show samples as needed

Requirements

• Bachelor’s degree in project management, marketing, communications, or equivalent
• At least 5 years of e trade show coordinator or equivalent experience
• Knowledge using MS PowerPoint, Excel, and project management tools such as Monday.com
• Financial management abilities

Requirements

• Minimum : 5 years of experience working on the execution of events communications and marketing campaigns
• Proven time management and prioritization skills and experience working well under tight deadlines.
• Understanding of digital and traditional marketing channels.
• Experience building event marketing plans, timelines with multiple dependencies and managing creative deliverables.
• Excellent communication skills with the ability to clearly and concisely express ideas both verbally and in writing.

McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.

McKinley Marketing Partners, Inc.