Senior Brand Manager, Gran Coramino

Position Summary

The Tequila category is on fire and Gran Coramino tequila is the #3 category share driver over the last 52 weeks! Founded in 2022 by world-renowned entertainer, Kevin Hart and 11th generation tequila maker, Juan D. Beckmann Gran Coramino Tequila combines 250 years of tequila-making expertise with relentlessly high standards for quality and dedication to hard work.

Gran Coramino is seeking a rock-star Senior Brand Manager who can develop, lead, and execute brand activations that drive tangible business results for this new-to-world brand. Responsibilities will span across all marketing pillars, including communications, innovation, experiential, commercial and performance tracking. Prior brand marketing experience developing and executing consumer & commercial activations is required. Gran Coramino is a lean team so a willingness to roll up your sleeves and stretch both up and down is critical for this role. Prior alcohol and partnership brand experience is a strong plus!

Are you a strong brand marketer with an eye for performance that’s willing to help build an iconic brand from the ground up? Then apply now!

Primary Responsibilities

• Support brand and strategic planning, including the creation of plans that drive long-term growth.
• Lead a cross-functional team (joint venture partners, agency teams, trade marketing, operations, commercial strategy and internal sales teams) to develop & execute impactful integrated activations, including but not limited to: advertising campaigns, content production, paid & earned media, experiential, on / off premise programs and social media that deliver a strong commercial impact.
• Partner with Trade Marketing, Commercial Strategy and Internal Sales teams to develop best in class commercial programs and tools (e.ge. sell sheets, displays, POS, etc.) to drive activation across all path-to-purchase touchpoints.
• Partner with U.S. and Mexico Based Innovation teams to lead packing, innovation and the NPD process for the brand.
• Performance management, insight development and reporting (Shipments / Depletions, Nielsen, Numerator, NABCA, IWSR, etc.).
• Effectively manage brand budgets to optimize marketing spend and P&L impact.

Key Competencies

• Team Player
• Drive for Results
• Problem Solver
• Flexible / Nimble
• Strong Verbal & Written Communicator
• Sound Judgment
• Analytical
• Finger on the Pulse of Culture

Key Relationships

• Internal: Trade Marketing, Commercial Strategy, PR / Digital, Internal Sales, Distillery Team, Finance, Operations / Customer Service & Consumer Insights
• External: Join Venture Partners, Agencies (Designs/Creative, PR, Media, Social, POS, etc.) & Distributor Partners

Knowledge and Experience

• 7 – 10 years of brand marketing experience in Alcohol or FMCG (Creative or Communication agency experience may be considered). Prior partnership /celebrity brand, tequila or cognac experience is a strong plus!
• Hands on experiencing managing and synthesizing data & insights from industry tools (Nielsen/IRI/VIP/etc.).
• A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals.
• Demonstrated ability to thrive in an entrepreneurial, fast paced and dynamic environment.
• Proven track record of managing marketing budgets, leading marketing agencies, driving NPD and developing sell stories / tools.
• Forward thinker, who proactively seeks opportunities to create a big impact.
• Demonstrated understanding of consumer insights and aligning all strategies to feed these needs.
• BS/BA degree in marketing or related field required (MBA a plus).
• Willingness to roll up sleeves and find solutions.
• Proficient in Excel, PowerPoint and Word.

The salary range for this role is a base salary of $134,400 – $173,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo Spirits