Los Angeles Urban League
Founded in 1921, the Los Angeles Urban League is a 100-year-old, service organization that educates and empowers Black, African American, Latino, and other disadvantaged populations in Los Angeles to secure economic self-reliance and civil rights by providing targeted social programs and advocating for issues that benefit our communities. The Urban League works ensure our communities have access to careers with living wages, opportunities to start and grow successful businesses, and educational pathways to personal and professional growth. Learn more at www.laul.org
SUMMARY
Under the direction of the Communications Director, the Los Angeles Urban League Communications Coordinator works closely with department heads for Programs, Entrepreneurship, Development, Advocacy, and the Executive Team to plan, create, and distribute internal and external communications activities. The Communications Coordinator will engage the organizations network by producing timely content and strategic content for the project’s multiple social media and multimedia platforms. The coordinator is responsible for content production via graphic design, writing, and video while finding ways to maximize audience engagement through various marketing channels including websites, email, social media, advertising, public relations, and print. This position is open to local candidates only as it will be based onsite in our Los Angeles office.
***As part of our application process, we ask that you submit a cover letter with your resume***
PRIMARY RELATIONSHIPS The Communications Coordinator has a primary working relationship with the Communications Director.
PRINCIPLE ACCOUNTABILITIES
Duties and Responsibilities:
- Manages LAUL’s social media presence including developing and implementing strategies for both organic and paid advertising to increase channel engagement.
- Produce ads, flyers, banners, brochures, fact sheets, event signage, invitations, etc., as needed, with and without the support of outside vendors.
- Support email marketing efforts, including developing content, layout, design and writing email newsletters, updates, and other outreach.
- Collaborate with colleagues and LAUL clients in capturing event experiences, client experience and donor stories to share via digital channels.
- Track and analyze marketing and communications data for strategic input, outreach adaptation, and reporting purposes.
- Manage ongoing education of various marketing technologies and graphic design trends
- General communications, business duties and special projects as needed.
- And other duties as assigned.
- Promotes the mission, image, philosophy, and branding of the Association that results in immediate and positive recognition.
SECONDARY DUTIES
Communications – Social Media/Network Engagement/ Content Production
- Ability to identify and produce creative content via photography and videography.
- Ideate and execute an innovative and brand-aligned social content and social growth strategy across multi-platforms (IG, FB, LinkedIn, TikTok, etc.).
- Social Media Communication (commenting, reposting, responding to comments/dms).
- Creative copywriting, content ideation and execution, multi-platform strategy planning and conversion analysis.
- Manage content/marketing calendars, scheduling, and performance analytics
Communications – Media Relations
- Build relationships with media outlets and key communications partners that will lead to mainstream media coverage of the organization’s event.
- Track news coverage of the Los Angeles Urban League and its key issues.
- Work with the LAUL team members to generate and release media advisories, press releases, and statements and proactively pitch outlets around key issues.
- Develop talking points for pertinent current events and programming for use by staff and allies.
Communications – Other
- Write and design regular content for website and email list.
- Performs other duties as required.
QUALIFICATIONS:
- BS or BA from accredited college or university.
- Two to three years of experience.
- Bilingual preferred.
- Excellent written, oral, and communication.
- Knowledge of computer programs including Word, Access, Excel, and MS Publisher.
- A fast-paced work environment excites you, and you can effortlessly adapt to changing priorities and deadlines.
- You bring a wealth of experience in public relations and communications, with a proven track record of successful campaigns and brand building.
- Your exceptional writing skills allow you to adapt to our brand voice effortlessly, effectively reaching diverse audiences across press, social media, and internal channels.
SPECIALIZED QUALIFICATIONS
- Transcode and organize footage.
- Proficient in Adobe Creative Suite, Photoshop, Indesign, WordPress, Graphic Design.
- Troubleshoot technical issues for in-office and remote staff/consultants.
The ideal candidate supplements his/her/their education and experience by possessing a passion for communications and appreciating its impact on advancing the Los Angeles Urban League’s mission.
ADDITIONAL DETAILS The Communications Coordinator primarily works Monday -Friday during normal business hours. He/She/They should also be available to support special events on evenings and weekends, as needed.
Relocation assistance is not available at this time.
The Los Angeles Urban League is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status
Los Angeles Urban League
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