Marketing Director

About Us:

Full Circle will produce over 300 events in 2024. We are the leading producer behind the annual Deep Tropics Music, Art & Style Festival. Full Circle will be guiding the programming & marketing for a new nightclub launching in February. We’re proud to connect with our vibrant community through music, arts, and memorable live experiences.

Position:

Full-Time Marketing Director

Location:

Nashville, TN

Role Overview:

The Marketing Director will play a pivotal role in taking our festival and events to new heights. You will dive deep into our existing marketing data, strategize our branding efforts, and foster our community engagements across the southeast region.

Key Responsibilities:

Data Analysis

• Review and analyze previous ticket sale data.
• Audit previous marketing campaigns, social media ads, and organic content to measure their effectiveness.
• Identify key ad performances and other sales-converting tools.

Strategy Development

• Develop comprehensive marketing plans with the goal to boost our ticket sales on a per show basis + festival.
• Reinforce our festival branding to enhance consistency across organic posts, influencer collaborations, and digital ads.
• Stay up to date on current trends in the digital marketing and social media platforms.

Digital Advertising

• Create and manage all digital ad campaigns across platforms including Meta, Google, YouTube, Tik Tok, etc. Hire team for scale as needed. 
• Email, text, social media, and organic strategy for promoted shows, venue awareness, and local market growth in these segments.

Community Engagement

• Deepen our connection with the existing Full Circle & Deep Tropics communities.
• Lead community focused brand activations to nurture our companies integration into the relevant local markets.

Creative Collaboration

• Work closely with influencers & Full Circle’s marketing coordinator to optimize content strategy & promo team initiatives.
• Collaborate with the PR team for consistent brand representation & evaluate various PR opportunities across DT & Full Circle.
• Direct & communicate with the in house graphics department on flyers, ad content needs and other marketing materials.
• Collaborate with the sponsorship team on activating meaningful marketing partnerships.

Budget Management

• Manage overall marketing budgets for both event and general awareness related initiatives.
• Develop reporting and analyze marketing KPIs. 

Team Collaboration

• Maintain a holistic view of all accounts from club, to festival to concerts & events. 
• Work in harmony with team members to maintain good company culture and progress towards long term goals. 

Qualifications:

• Minimum 3 years of experience marketing in the live event space (Preferred).
• Strong knowledge and passion for Electronic & Hip Hop music culture. 
• Experience in community building and engagement.
• Proficient in data analytics and budget management.
• 2 years experience running digital ad campaigns across Meta, Google & YouTube (Preferred).
• Excellent communication and collaboration skills.

Why Join Us?

Become a part of a passionate team dedicated to music, arts, and creating unforgettable experiences. Founded in 2010, Nashville-based promotion company Full Circle Presents began independently booking, producing and marketing live entertainment experiences – from club, concert, festival. Today, Full Circle’s engagement spreads nation-wide while remaining true to its core principle values – creating passionate localized culture through producing meaningful experiences. This mentality has enabled the conception of creative ideas, development of meaningful collaborations and creation of quality events. As Full Circle continues to grow, so do the communities it influences and the music it helps develop.

As a company, Full Circle has created successful sub-brands to reach new audiences and produced a first-of-its-kind festival – Deep Tropics. In addition to it’s forward-thinking brand development, a strong team of music-loving individuals is working diligently to expand Full Circle Presents’ presence in the entertainment industry.

How to Apply:

Please send your resume, a cover letter detailing your relevant experience, and any portfolio pieces or case studies that showcase your accomplishments in the marketing realm to [email protected]

Deadline for Applications: Dec 1, 2023

Full Circle Presents