Creative Director

About Oiselle: Oiselle is a Seattle-based running apparel brand dedicated to empowering women through quality, inclusive, and high-performance sportswear.

Position Overview: As the Creative Director at Oiselle, you will play a pivotal role in shaping, evolving, and executing our brand’s creative vision. The ideal candidate is a strategic thinker, a creative visionary, and a seasoned leader who understands and appreciates all the ways in which Oiselle shows up, with a big desire to make business impact. You will lead an in-house creative team including art direction, design, photography, and production, collaborate heavily with product design and marketing program leads, and manage external design and photography partners to ensure that our brand consistently delivers compelling and impactful visuals across all platforms.

Key Responsibilities:

• Creative Vision: Develop and articulate the creative brand vision for Oiselle, ensuring alignment with core values and target audience. You’ll collaborate with leadership to ensure that creative initiatives support overarching business goals.
• Team Leadership: Lead, inspire, and mentor a diverse in-house team, as well as external creatives, including designers, photographers, videographers, producers, and copywriters. The Creative Director must create a culture of creativity, innovation, and excellence within the creative department.
• Art Direction and Graphic Design: As a player-coach on a small team, the Creative Director will also act as an art director, graphic designer, producer, and/or project manager at times. An excellent graphic design skillset, extreme attention to detail, and willingness to project manage will be required.
• Brand Identity: Evolve, define and oversee the consistent execution of Oiselle’s visual identity across all marketing materials, including packaging, advertising, web, social media, and product design.
• Product & Marketing Collaboration: Collaborate with the product team and marketing program leads to support brand needs across the business. Inspire and influence how Oiselle shows up through products and marketing programs with brand vision, values, and growth in mind.
• Campaign Development: Ideate, concept and deliver on-brand narrative campaign concepts that tie into product strategy. Drive the creation of high-quality, engaging content, including photoshoots, videos, and social media assets.
• Storytelling & Content Strategy: Build brand narratives through visual assets, across channels. Grow brand equity and differentiation through Oiselle’s unique positioning and story with channel in mind. Be aware of industry, market, and channel trends, and leverage or implement them accordingly.
• Budget Management: Manage the creative department’s budget effectively, allocating resources to projects based on priority and expected impact.

Qualifications:

• Bachelor’s degree in design, marketing, or a related.
• 7+ years of experience in a creative leadership role at a consumer-facing brand or agency, preferably in the fashion, outdoor, or active lifestyle industry.
• Strong portfolio showcasing a diverse range of creative work.
• Expertise in design best practices across Oiselle’s consumer touch points, including but not limited to digital media, owned media, packaging and web.
• Proficiency in Adobe Creative Suite and other relevant design and project management tools.
• Exceptional leadership and team-building skills.
• Excellent communication and collaboration abilities.
• A deep passion for running and an understanding of the running community is a plus.
• Location requirement: This role is hybrid with a minimum of 2 days per week in office in the Seattle area.

How to Apply: If you are a visionary creative who has a strong player coach work style and is excited to work in-office with our team, we want to hear from you. Please submit your resume, cover letter, and a link to your portfolio for consideration. Candidates not willing to work in-office or without a portfolio will not be considered.

Oiselle