Digital Director

Overview: Darwill is a leading provider of integrated direct marketing and advertising solutions. Darwill partners with business across the United States, addressing complex marketing and communication needs.

Location: Woodstock, GA

Reports to: Senior VP of Sales

Responsibilities/Essential Functions:

Our Director of Digital Services is a master of their trade, and passionate about helping local businesses generate tangible leads through both organic and paid efforts. Execution of our B2B digital marketing calendar and support client facing digital products across company brands. You enjoy speaking with clients to analyze local market potential for digital marketing opportunities, recommending appropriate solutions that drive leads, and then executing those products to ensure success. You, in short, can handle it all and will grow digital product sales. You will lead our growing team of digital marketing experts in SEO, SEM, and Social Media. The candidate is a master of the technical and practical application of SEO, SEM, and social marketing best practices.

SEO:

· Leads website SEO planning, site structure, site development, site implementation and site performance for organization’s B2B websites and client B2C websites to win in local search

· Perform information gathering services including technical website analysis, competitive/keyword research and link analysis on an ongoing basis

· Develop, implement and manage SEO strategies to maintain optimum rankings in organic search results with best practice on-page and off-page efforts

· Provide recommendations and execute strategies for content development in coordination with SEO goals

· Control naming conventions and linking conventions

· Forecast changes in the industry in all areas of SEO and Google Search Algorithms

SEM:

· Expertise in search-SEM marketing a must; basic understanding of all digital media disciplines

· Experience with PPC billing and invoicing

· Knowledge of 3rd party tracking and serving technology related to SEM

· Success executing complex, large scale, fast moving campaigns flawlessly

· Experience with AdWords and proven track record of results

· Excellent communications (written/verbal), presentation and analytical skills

· Expert-level Excel and strong PowerPoint (PPT) skills as well as management and mentorship of junior team members to meet annual goals

· Strong analytical and problem-solving skills

· Detail oriented with strong attention to project management and follow-through

Social Media & Reputation Management

• A leader in traditional marketing, strategic planning, website development and digital marketing
• Familiarity with Meta, TikTok, Pinterest, Twitter, & Snapchat
• Familiarity with automotive inventory systems, DSPs, Eleads, VAuto, etc

Programmatic Advertising

• Develop and execute programmatic advertising strategies to maximize the reach and impact of digital advertising campaigns.
• Monitor and optimize programmatic campaigns, ensuring efficient allocation of budgets and adherence to performance metrics.
• Stay up to date with industry trends and technologies related to programmatic advertising.

Website Management/Building/Hosting

• Lead website development, hosting, and management efforts for B2B and client B2C websites.
• Ensure that websites are optimized for local search, user experience, and performance.
• Collaborate with the technical team to implement SEO best practices.

OTT/CTV Advertising

• Plan, execute, and analyze Over-the-Top (OTT) and Connected TV (CTV) advertising campaigns.
• Utilize data-driven insights to target the right audience and optimize ad placements.
• Stay informed about emerging trends and opportunities in the OTT/CTV advertising space.

Email Advertising

• Develop and implement effective email advertising strategies to engage and convert leads.
• Create compelling email content, manage email lists, and monitor campaign performance.
• Ensure compliance with email marketing regulations.

Data Analysis and Reporting

• Conduct in-depth data analysis to track the performance of various digital marketing channels.
• Provide regular reports and insights to evaluate the effectiveness of campaigns.
• Utilize data to guide strategic decisions and optimizations.

Financial/Accounting Responsibilities

• Manage budget allocation for digital marketing campaigns.
• Oversee PPC billing and invoicing processes.
• Ensure the financial efficiency of digital marketing initiatives and report on ROI.

Qualifications:

• Bachelor’s Degree in marketing, business or related areas
• Must have experience in Hearing Care, Automotive, Client Services, Arts & Entertainment
• 5+ years’ experience in marketing; preferred in a leadership role
• Google Adwords and Analytics certified
• Proven SEM experience managing PPC campaigns across Google and Bing
• Must be able to juggle multiple campaigns (35+) with ease
• Experience in A/B and multivariate testing
• Strong quantitative analysis skills and ability use the data to guide strategy changes
• Familiarity of various major social media platforms
• Facebook Advertising certified
• Excellent problem solving, troubleshooting, time management and organizational skills
• Highly adaptive and results oriented
• Strong project management skills with the ability to create and execute plans
• Proactive, self-starter who can work well both independently and as part of a team with an eye for detail

Work Environment/Physical Demands:

• This role is a hybrid role with in office time and work from home days

Darwill