About Us:
We are an emerging brand in the smoking accessories market, dedicated to offering top-notch products. We pride ourselves on merging high quality with striking design, ensuring we meet the discerning tastes of the cannabis community. As a rapidly growing brand, we’re excited about the future and eager to bring passionate individuals on board.
Position Overview:
We are in search of a dynamic Marketing Manager to champion our brand’s voice across various platforms. This role is pivotal in curating content, amplifying engagement, promoting products and initiatives, and most importantly, elevating brand awareness and driving sales. Your mission is not just to showcase our brand, but to connect, captivate, and convert our audience into loyal customers.
Your Role:
You will not only uphold our brand’s global repute but also infuse fresh energy and creativity, being in tune with current trends. Your ability to balance autonomy with team feedback, coupled with strategic insights, will establish you as our social media linchpin.
You’re encouraged to evolve the brand’s digital footprint within the boundaries of each platform’s community guidelines. Given the industry’s nuances, ingenious marketing tactics are crucial as traditional marketing often plays a secondary role.
Key Responsibilities:
- Plan, create, edit, and post compelling content regularly.
- Engage with our audience, addressing messages, and comments.
- Operate within a structured content calendar to unveil products and campaigns.
- Evaluate analytics, optimize strategies, and stay updated with platform best practices.
- Assemble monthly social data reports.
- Harness social insights to provide product and brand feedback.
- Achieve monthly growth targets and maintain posting rhythm.
- Coordinate social contests, giveaways, and other initiatives.
Requirements:
- Proficiency with major social platforms, notably TikTok, Instagram, Facebook, and Twitter.
- Familiarity with analytical tools and reporting methodologies.
- Exceptional communication and time-management skills.
- Ability to harmonize solo initiatives with team feedback.
- Bachelor’s degree in Communication, Marketing, Digital Marketing, or a related domain is advantageous.
- 2+ years experience in marketing or social media. Personal account management can qualify, contingent on certain criteria.
- Willingness to monitor accounts beyond standard hours (supported by a team).
Weeday
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