Marketing Manager

About Milano Di Rouge:

Milano Di Rouge is a premium fashion brand. Our mission is to inspire dreamers to Make their Dreams a Reality. We are committed to delivering top-tier fashion products and extraordinary service to our customers. As we continue to expand our online presence and digital marketing efforts, we are seeking an experienced and results-driven Digital Marketing Manager to lead our digital strategy, drive customer engagement, and contribute to the brand’s growth.

Job Summary:

The Digital Marketing Manager at Milano Di Rouge will play a pivotal role in shaping our online presence and digital marketing efforts. This role requires a strategic and creative thinker who can develop and implement digital marketing strategies to increase brand visibility, drive website traffic, and boost online sales.

Key Responsibilities:

Digital Marketing Strategy:

• Develop and execute a comprehensive digital marketing strategy that aligns with Milano Di Rouge’s brand objectives and growth goals.

Branding Initiatives:

• Design and execute key branding initiatives, working on both strategic and tactical elements to strengthen the brand’s identity and presence.

Quality Control:

• Provide quality control over all concepts and projects leaving the Creative Department, ensuring that creative materials meet brand standards.

Campaign Budget Management:

• Create, manage, and monitor all campaign budgets to ensure marketing goals are met and exceeded.

Team Management:

• Manage the creative team to maximize individual talents, set expectations, ensure accountability, and maintain clarity of priorities, quality of output, and adherence to deadlines.

Employee Development:

• Train, evaluate, and monitor employee goals and performance to foster professional growth within the team.

Social Media and Advertising Strategies:

• Plan and manage the company’s social media and advertising strategies to enhance brand visibility and engagement.

Graphic Design Collaboration:

• Collaborate with the graphic design team on visuals for digital content, advertisements, and campaign deliverables, creating graphics as needed.

Data Analysis and Adjustment:

• Collect, analyze, and interpret data to adjust marketing strategies as needed, ensuring continuous improvement.

Campaign Monitoring and Evaluation:

• Monitor and evaluate online media campaigns to keep them fresh and effective, optimizing for better results.

Performance Reporting:

• Prepare accurate reports on a marketing campaign’s overall performance, providing insights and recommendations.

Project Milestones:

• Attain project milestones as scheduled and present final materials on-time, ensuring the timely delivery of marketing assets.

Additional Responsibilities:

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Oversee the planning, execution, and optimization of all marketing initiatives across various channels.
• Collaborate with cross-functional teams to create and implement integrated marketing campaigns aligned with business objectives.
• Conduct market research and competitor analysis to identify trends and opportunities for growth.
• Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing efforts and make data-driven decisions.
• Stay up-to-date with industry trends, emerging technologies, and best practices to continuously improve marketing strategies.
• Leverage both organic (SEO) and paid (SEM) search strategies to enhance online visibility and drive targeted traffic.
• Utilize SEO techniques to optimize website content, structure, and technical elements for improved search engine rankings.
• Plan, execute, and analyze SEM campaigns to effectively allocate budget, select appropriate keywords, and maximize ROI.
• Collaborate with the sales team to align marketing efforts with lead generation and conversion goals.



Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field (Master’s degree preferred).
• Proven experience in digital marketing management, with a track record of successful digital campaigns and online brand growth.
• Strong knowledge of SEO, SEM, PPC, and social media advertising.
• Proficiency in digital marketing tools and platforms.
• Analytical mindset with the ability to interpret data and make strategic decisions.
• Creative thinking and the ability to develop innovative digital marketing strategies.
• Excellent communication and project management skills.

Benefits:

• Competitive salary
• Health, dental, and vision insurance
• 401(k) retirement plan
• Generous employee discount on Milano Di Rouge products
• Opportunities for career advancement
• A supportive and inclusive work culture
• Creative and collaborative work environment

How to Apply:

Interested candidates are encouraged to submit their resume and a cover letter detailing their relevant experience and qualifications to [email protected]. Please include “Marketing Manager Application – [Your Name]” in the subject line of your email. 

Milano Di Rouge is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals of all backgrounds to apply.

Milano Di Rouge LLC