Director, Marketing Communications

Philadelphia Industrial Development Corporation (PIDC) is Philadelphia’s public-private economic development corporation. Our mission is to spur investment, support business growth, and foster developments that create jobs, revitalize neighborhoods, and drive growth to every corner of Philadelphia. You can learn more about PIDC at www.pidcphila.com.

PIDC is committed to driving transformative growth for Philadelphians with a human-centered approach by directing our financial and real estate services, knowledge, and networks toward creating a vibrant and sustainable Philadelphia. To achieve this mission, PIDC focuses on five areas:

• CAPACITY: Create and sustain internal capacity and external partnerships to scale the availability and breadth of economic development resources and solutions.
• CAPITAL ACCESS AND SERVICES: Expand financing and business support services to benefit under-resourced communities and marginalized populations.
• LAND USE: Catalyze development of projects that create quality jobs, advance equity, and promote sustainability.
• KNOWLEDGE AND NETWORKS: Share knowledge and networks to respond to clients, partners, and market needs.
• EMPLOYEE WELL-BEING: Elevate the physical, mental, and financial well-being of PIDC employees and provide opportunity for each to thrive and grow professionally.

PIDC is governed by a thirty-member Board of Directors, appointed by the Mayor of Philadelphia and the President of the Greater Philadelphia Chamber of Commerce. The staff includes approximately 60 full-time employees, and PIDC’s current 9-member senior leadership team has a combined 140+ years of experience at PIDC. The organization’s annual budget of approximately $12M is funded by a combination from fees generated by PIDC’s transaction activities, service and management contracts, and contributed revenue.

Over the past 65 years, PIDC has settled over 13,000 transactions with a diverse range of clients – including more than $19 billion of financing and 3,350 acres of land sales – which have leveraged tens of billions of dollars in total investment and assisted in retaining and creating hundreds of thousands of jobs in Philadelphia. For more information, please visit: www.PIDCphila.com.

POSITION OVERVIEW AND RESPONSIBILITIES:

PIDC is seeking a motivated, proactive, creative, and results-driven marketing professional who is an active member of our marketing communications team. The Director, Marketing Communications, will directly undertake activities that establish, promote, enhance, and protect PIDC’s brand. The individual should be an excellent writer, experienced in content creation across multiple platforms with strong ability to communicate and distill complex information for a broader audience, and skilled in event and project management. This is an incredible opportunity for a rising communications star who is highly creative and loves writing to make a positive impact on Philadelphia.

The director will work collaboratively with the team to create, implement, and measure the success of comprehensive marketing and communications campaigns that enhance the organization’s awareness and position in the economic development ecosystem in Philadelphia and to the general public. Specific responsibilities include, but are not limited to, the following:

Content Development and Writing

• Create compelling written content for a variety of platforms, including website, blogs, press releases, the annual report, and other marketing collateral.
• Edit and proofread content to maintain high standards of accuracy and professionalism.
• Develop and maintain a content development strategy and calendar to ensure consistent messaging and storytelling that articulates PIDC’s desired image and position including:
• Create engaging narratives that showcase the full breadth of PIDC’s programs, products, and activities.
• Produce and maintain library of client success stories and manage promotion of stories through multiple channels.
• Create and update content for PIDC’s website and blog regularly. 
• Lead content development (and coordinate with the Director of Creative Services) on various designed materials, including PIDC’s monthly newsletter and other e-mail campaigns to various audiences, meeting deadlines, following timelines, and ensuring uniformity of content/messaging.
• Create marketing and promotional content and collateral to generate awareness and attendance at events.
• Work closely with product and services teams to drive prospecting activities via promotional campaigns and outreach.
• Coordinate with the Navy Yard marketing and communications staff to ensure streamlined messaging and brand integrity.
• Oversee implementation of annual advertising strategy in coordination with team including management of budget and advertising schedules.
• Coordinate with the Business Lending team to manage post-settlement and year-end outreach to current and past clients, track client feedback and customer satisfaction, and report on a quarterly basis.
• With guidance from the VP of Marketing Communications and Government Affairs, manage internal PIDC communications including maintenance of the intranet with timely news briefs and posting key reports and employing strategies to activate staff to engage with the resources on the intranet.

Social Media Management

• Build and execute social media campaigns by developing purposeful, actionable content strategies to increase brand awareness, social engagement, and demand generation.
• Create content calendars and manage day-to-day account activity; oversee the content posting schedule across various social media platforms.
• Analyze social media metrics and adjust strategies accordingly to achieve growth and impact.
• Monitor trends in the marketplace and adopt as relevant.

Public Relations

 

Support the Vice President of Marketing Communications and Government Affairs in:

• Enhancing PIDC’s earned media strategy and implementing public relations campaigns to promote initiatives and achievements.
• Drafting, distributing, and pitching press releases and media advisories.

Data Management & Administration

• Leverage customer insight data to refine brand management.
• Track email analytics and report on impact and success; research and introduce innovative methods and outlets for communications.
• Monitor and report regularly on website analytics, adjusting content strategy based on insights.
• Work with Front Desk Receptionist to manage email distribution lists and other targeted outreach lists.
• Manage PIDC’s professional memberships and subscriptions.
• Update internal budget tracking document.
• Manage departmental interns.

QUALIFICATIONS AND EXPERIENCE:

• Bachelor’s degree in a relevant field (communications, public relations, marketing, journalism, or related).
• At least four years of experience in communications and storytelling, including developing strategy.
• Ability to communicate and translate complex information in various formats.
• Organized, creative, and detail-driven, with an ability to see the big picture and drive the day-to-day work in multiple areas to achieve it.
• Exceptional writing and editing skills, with an ability to create persuasive and engaging content.
• Proficiency in social media platforms and analytics tools.
• Experience with email marketing campaign programs (Campaign Monitor, Constant Contact, etc.).
• Self-sufficient and can manage and prioritize multiple projects.
• Proven project management skills with strong attention to detail and follow-through.
• Ability to work under pressure and on multiple projects with varied priorities simultaneously.
• Excellent interpersonal and communication skills, with the ability to build key relationships.
• Knowledge of economic development principles and practices is a plus.
• Must reside in the City of Philadelphia or be willing to relocate to the City of Philadelphia within six (6) months of hire.

PIDC