Marketing Coordinator

About us:

Best known as the Entrepreneurs’ Bank, Vista Bank serves markets across North, Central, West Texas, and South Florida through its Banking Centers and emerging digital presence. With a Private Client offering, over 200 team members, almost $2 billion in assets, and a rich 111-year history of Entrepreneurs Banking Entrepreneurs, Vista offers innovative solutions to personal and commercial clients alike while never sacrificing its top priority – putting People First. Learn more about Vista Bank, consistently recognized regionally and nationally as a top-rated financial institution, leading commercial bank, best workplace, best leadership team, and best in customer service.

Vision for this position: 

Vista Bank is seeking a full-time Marketing Coordinator to join our award-winning marketing and communications team. We are looking for a motivated individual who is excited to help power one of Texas’ fastest growing banks by forecasting and creating marketing strategy for various banking center locations, communicate and oversee project timelines and deliverables, create and maintain sales material for employees and clients, and help develop strategy and execution for social media, email, and digital marketing campaigns.

Daily and Monthly Responsibilities

• Research, monitor, and recommend successful campaign strategies across multiple markets.
• Develop and execute a dynamic social media strategy, including content creation, scheduling, and copywriting, to maintain a fresh and engaging online presence.
• Stay current on industry trends and best practices to continually improve the social media strategy and overall marketing efforts.
• Organize and manage projects, including setting timelines, milestones, and deliverables, to ensure efficient workflow and successful completion.
• Design, order, and oversee the maintenance of client and team member merchandise and office supplies ensuring high quality, relevance, and replenished inventory.
• Conduct biannual banking center merchandise orders, coordinating with team members and vendors to ensure accurate orders, timely delivery, within budget, inventory management.
• Take responsibility for gathering information and required assets, entering, and efficiently managing company-wide award submissions by required deadlines.
• Track and file expenses for the marketing team, maintaining accurate records, filing and documenting expense
• Assist in the printing and delivery of marketing materials, collaborating with vendors to ensure high-quality production and timely distribution.
• Track monthly departmental highlights, end-product, and analytics, to create the monthly board PowerPoint report and quarterly board PowerPoint presentation.
• Collaborate with cross-functional teams to support various projects and initiatives as needed, ensuring alignment with marketing goals.
• Ensures compliance with all applicable company policies and banking procedures.
• All other duties as assigned.

Skills and Qualifications

• Bachelor’s degree (or equivalent) in Marketing, Advertising, or Communications.
• 2 – 5 years relevant experience; Financial industry a plus.
• Familiarity with content management systems (CMS), inventory management tools, and project management tools like Asana.
• Knowledge of traditional and digital marketing, inbound content marketing, and social media marketing.
• Familiarity with design software, including Photoshop and Canva is a plus.
• Excellent leadership, communication, problem-solving and decision-making skills; anticipate and plan ahead.
• Proven ability to plan, manage budgets, multitask, and prioritize project deliverables. 
• Desire to continue building skill set with education and training.
• Receptive to vision, direction, and constructive criticism from peers and leadership.
• Ability to work in office, full-time.
• Must meet minimum credit standards and pass a criminal background check. (Only applicants that have consented to a background and credit check will be considered.)

Vista Bank offers a competitive benefits package including paid bank holidays.

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. Vista Bank reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Vista Bank is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, natural origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Vista Bank