Paid Digital Media Manager

FashionPass is an online, subscription-based clothing and accessory rental service for women. We are revolutionizing the retail industry as we know it and we are on a mission to empower women to look and feel like the best version of themselves one outfit at a time.

We are looking for a Paid Digital Media Manager to develop, execute and optimize paid social and search campaigns across various platforms such as Facebook, Instagram, Pinterest, Google, TikTok and more. In addition to managing and owning the performance of social media paid acquisition channels, you will collaborate with multiple stakeholders, be responsible for staying on top of industry trends and making data-informed decisions to deliver against overall company goals. This position will report to our Chief Executive Officer. 

What You’ll Do:

• Responsible for day-to-day management of paid search, paid social and display campaigns including keyword generation, ad copy writing, ad optimization, bid management, landing page optimization, budget management etc.
• Manage both urgent and non-urgent creative requests in collaboration with our Graphic Design and Marketing team based on ad creative performance.
• Create, manage, and optimize cross-channel media campaigns on platforms such as: Facebook, Instagram, Pinterest, Google and TikTok.
• Develop and manage substantial media budgets, budget tracking, as well as the budget reconciliation process each month to ensure maximum return on investment.
• Manage cross-functional briefing process for paid media, inclusive of consolidating all channel requests into a cohesive paid media story, mapping objectives, audiences, creatives to prevent redundant resourcing and spend. 
• Prepare recap reports on our marketing campaign’s overall performance.
• Continuously test and optimize throughout the customer journey from impression to purchase (ad creative, ad placement, landing page experience, A/B and multivariate testing, etc) in collaboration with our Data Analytics team.
• Collaborate with the greater marketing and buying teams to brainstorm new and innovative growth strategies.
• Identify the latest paid social media trends, technologies, and best practices to drive innovation and performance.

 Qualifications:

• Bachelor’s Degree preferred, specifically in marketing, advertising or a related field. 
• 4+ years of hands-on experience working in a performance marketing role, managing paid media campaigns across various platforms (ex. Facebook, Google, TikTok, etc.). 
• Deep understanding of the social media landscape, including platforms, advertising products, and targeting options.
• Proven track record of delivering successful and scalable paid social campaigns with experience managing daily budgets of at least five to six figures. 
• Adaptable to new social platforms and advertising technologies.
• Ability to work in a fast paced environment. 
• Start-up and/or high-growth experience is preferred.

Pay Range:

• $80,000 – $100,000

Benefits & Perks:

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????Fun hybrid office environment: 

In-Office: Monday – Wednesday  

Remote: Thursday – Friday

FashionPass