Senior Brand Manager

Job Title: Senior Brand Manager

Job Location: Culver City, California 90230, USA

Position Type: contract( 6 months) with possible extension

Type: Remote

Requirements:

• 7+ years product marketing or global marketing experience in the beauty industry.
• Demonstrated innovation and product launch experience.
• Able to provide diverse thought leadership in a multi-cultural environment.
• Ability to develop, communicate and hold the team to reasonable timelines and operating rhythms.
• Demonstrated ability to manage multiple complex or fast-moving projects.
• Global thinker who uses insights, analysis and trends to inform decision making.
• Able to clearly analyze and articulate successes and failures to team to maintain momentum.
• Proven track record of managing diverse teams in multiple locations.
• Clear, concise communication skills with the ability to consistently make compelling presentations.
• Strong financial acumen and business analytics capabilities.

Job Description:

• In partnership with Sr. Director, Marketing, manage Social Media accounts:
• Develop and implement social media strategy.
• Community management: engage and interact with audience.
• Compile creative briefs for social posts.
• Copy Writing responsibilities:
• Social posts, email, dotcom needs, and brand copy.
• Review and approve final assets for all channels.
• Brief creative on brand and education asset needs.
• Develop and sustain strong working relationships with all cross functional partners and Core Marketing team and support with 360 activation.
• Liaise with PR & Social Team on communication priorities and alignment with brand strategy.
• Assist in preparation for team/brand meetings.
• Conduct competitive analysis and research in mass, prestige, and specialty segments regularly, while keeping constant pulse on the Hair Care market, key competitors, and hair/ beauty trends as it pertains to new launches, breakthrough campaigns, communication and initiatives; present to Marketing Team as needed.
• Gather insights from online, social media, events, etc. to propose ideas to strengthen brand equity.
• Manage vendor setup and payment processes.
• Develop effective marketing materials that align with the overall brand strategy. Managing creative processes, including the execution of clear, strategic and comprehensive briefs, while driving timelines to completion of creative assets.
• Translating overall brand strategies into clear innovation and activation plans with new/better/different positioning and effective go-to-market campaigns.
• Provide education support:
• Assist in education planning and execution for key distributor partners.
• Field Education requests from Sales; schedule and plan details accordingly.
• Communicate with DevaCurl Educators, as needed.

Responsibilities:

• Known for your ability to come up with solutions to any problem and are sought after for your ability to resolve almost any issue.
• Work and fun are synonymous to you and your attention to detail ensures everything moves seamlessly.
• Eager to jump in as back up support your fellow teammates.
• Ability to juggle multiple priorities and prioritize competing tasks.
• Exceptional time management skills and ability to meet project deadlines head on.

Zobility