Zobility

Job Title: Senior Brand Manager

Job Location: Culver City, California 90230, USA

Position Type: contract( 6 months) with possible extension

Type: Remote

Requirements:

• 7+ years product marketing or global marketing experience in the beauty industry.
• Demonstrated innovation and product launch experience.
• Able to provide diverse thought leadership in a multi-cultural environment.
• Ability to develop, communicate and hold the team to reasonable timelines and operating rhythms.
• Demonstrated ability to manage multiple complex or fast-moving projects.
• Global thinker who uses insights, analysis and trends to inform decision making.
• Able to clearly analyze and articulate successes and failures to team to maintain momentum.
• Proven track record of managing diverse teams in multiple locations.
• Clear, concise communication skills with the ability to consistently make compelling presentations.
• Strong financial acumen and business analytics capabilities.

Job Description:

• In partnership with Sr. Director, Marketing, manage Social Media accounts:
• Develop and implement social media strategy.
• Community management: engage and interact with audience.
• Compile creative briefs for social posts.
• Copy Writing responsibilities:
• Social posts, email, dotcom needs, and brand copy.
• Review and approve final assets for all channels.
• Brief creative on brand and education asset needs.
• Develop and sustain strong working relationships with all cross functional partners and Core Marketing team and support with 360 activation.
• Liaise with PR & Social Team on communication priorities and alignment with brand strategy.
• Assist in preparation for team/brand meetings.
• Conduct competitive analysis and research in mass, prestige, and specialty segments regularly, while keeping constant pulse on the Hair Care market, key competitors, and hair/ beauty trends as it pertains to new launches, breakthrough campaigns, communication and initiatives; present to Marketing Team as needed.
• Gather insights from online, social media, events, etc. to propose ideas to strengthen brand equity.
• Manage vendor setup and payment processes.
• Develop effective marketing materials that align with the overall brand strategy. Managing creative processes, including the execution of clear, strategic and comprehensive briefs, while driving timelines to completion of creative assets.
• Translating overall brand strategies into clear innovation and activation plans with new/better/different positioning and effective go-to-market campaigns.
• Provide education support:
• Assist in education planning and execution for key distributor partners.
• Field Education requests from Sales; schedule and plan details accordingly.
• Communicate with DevaCurl Educators, as needed.

Responsibilities:

• Known for your ability to come up with solutions to any problem and are sought after for your ability to resolve almost any issue.
• Work and fun are synonymous to you and your attention to detail ensures everything moves seamlessly.
• Eager to jump in as back up support your fellow teammates.
• Ability to juggle multiple priorities and prioritize competing tasks.
• Exceptional time management skills and ability to meet project deadlines head on.

Zobility

The Role:

• Help develop and build team processes and scripts in an ongoing manner.
• Accountable for a team of Specialists, ensuring they are meeting team metrics, and providing on-the-spot guidance for questions or escalations.
• Coach team to provide the highest level of support to customers via inbound phone calls, chats and tickets for technical inquiries, or determine if roadside assistance is needed. •Work closely with the Customer Care Manger to strategize advancements by determining improvements to processes, metrics, training or comprehension.
• Resolve customer cases and escalations, communicating efficiently with internal departments when needed.
• Advocate for the customer to improve services or offerings based on requests and reported bugs. Champion customer experiences and process improvements.
• Model Product Expertise to team of specialists to educate vehicle owners, generating confidence in the operation of a vehicle. Must be comfortable to answer vehicle equipment questions, vehicle operations, discuss concerns around mechanical or cosmetic issues.
• Capable of masterfully guiding both adept and amateur technical customers and mechanics through app and website, through a personal technical aptitude.
• Triage car condition or operational concerns during escalations of initial vehicle production

Requirements

• Availability to work weekends, or a flexible schedule to eventually support customers 24/7, 365 days of the year.
• Minimum 3 years of experience in customer service, or contact center experience, as well experience building workflows, processes and scripts.
• Positive attitude, friendly demeanor, empathetic mindset, and commitment to providing a great customer experience. Eagerness to take on new responsibilities.
• Excellent communication and comprehension skills. •Detail-oriented and highly precise. Flexible, proactive, attention to details, and inclination to contribute with strong critical thinking and common sense.
• Exceptional time management skills, and multitasking capabilities, rapidly but effectively able to handle multiple customer cases. Remains organized with a sense of priority, adapt to work in a high pressure and fast pacing environment
• Understands both Mechanical and Cosmetic repair times, skills and cost management
• Willingness to learn new and innovative automotive technologies.
• Familiar with Outlook, and MS Office Suite.
• Verbal and written skills in English.
• Verbal and written skills in Canadian French and Arabic.
• Start up, or NPI experience preferred but not required.
• Automotive industry experience preferred but not required.
• Highschool Diploma or GED

Zobility

Responsibilities

1. Managing major campaigns and daily operations, including ideation, writing of briefs, implementation of plans, mobilizing/leading teams quickly and effectively.

2. Collaborate closely with both on-air and off-air media teams to evaluate performance, plan strategies, and create and execute media plans. Act nimbly to innovate in all areas of media evaluation, planning, and targeting/optimization.

3. Have a strong knowledge (and stay current) of the media landscape and how it applies to the TLC and ID audiences and campaigns.

4. Establish close working relationships with other internal teams including programming, multi-platform, production, scheduling, research and communications. Work cross-departmentally with these teams to develop seamless successful campaigns.

5. Working closely with research team to have a strong understanding of the TLC and ID audiences and how it applies to consumer behavior

6. Provide thinking that challenges the status quo to develop breakthrough campaigns that drive awareness and tune-in. Inspire strategic thinking that ensures the brand continues to be bold and unique.

7. Help to create and activate unique, strategic and effective partnerships for marketing campaigns.

8. Strong project management skills to help keep track of creative elements, timelines and budgets.

9. Partner with creative marketing counterparts.

10. Manage small team in day to day responsibilities and career growth.

Requirements

* College degree, combined with 10+ years of marketing/advertising work experience in one of the following areas: broadcast or cable network marketing, advertising agency, or brand management.

* Demonstrated expertise with marketing concepts, creative development processes (working in print, outdoor, radio, TV, digital/social, collateral, and more) and impeccable project management are absolutely essential.

* Experience managing a team and budgets.

* Production management experience a plus

* Superior organizational and leadership skill.

* Direct experience in the consumer discipline, consumer promotion and entertainment industry

* Must have proven prior experience in 360 marketing.

* Knowledge of all aspects of promotions and its effective execution and measurement in current marketplace conditions.

* Excellent communication (verbal and written), interpersonal and presentation skills are essential for this highly collaborative position.

* Ability to formulate creative strategies, strategically assess executional options, think creatively and provide detailed follow-through on campaigns is required. Must be a highly organized, detail-conscious leader.

* Self-starter but collaborates well in a team environment

* Must also have a solid understanding of the dynamics of building partnerships for non-traditional marketing and promotion.

Zobility