Digital Marketing Manager

Jackson Healthcare is seeking a dynamic, values-driven, analytical digital marketing manager to develop and execute digital plans, programs and content in support of the organization’s overall marketing strategy.

The digital marketing manager will oversee day-to-day activities across various external-facing websites, leverage data analytics to inform web and email marketing strategies, enhance social media programming, and heighten the organization’s overall digital presence. Successful candidates for this position will have experience with web content management systems, SEO/SEM, marketing automation platforms, data analytics, popular social media channels, and multimedia content development, as well as a passion for evaluating and optimizing the overall effectiveness of digital engagement across platforms and channels.

This position is hybrid and located at Jackson Healthcare’s headquarters in Alpharetta, Georgia and will report into the corporate marketing department.

ROLES & RESPONSIBILITIES:

• Oversee day-to-day digital activities, including managing external websites and publishing/maintaining content on each site
• Create and execute SEO/SEM strategy and tactics to drive tangible results
• Create and execute strategy and tactics for email marketing campaigns, leveraging marketing automation platforms
• Develop and execute effective paid advertising campaigns across platforms, including social media channels and Google Ads
• Partner with internal team on e-newsletter strategy; lead programming to grow subscribers and increase engagement; maintain tools in marketing automation platform
• Support social strategy and tactics, leveraging social listening and reputation management tools to obtain insights
• Produce compelling multimedia content from longer form copy and video, including micro-video and basic graphics, to be published across various digital platforms
• Collaborate with team to develop strategy and execute tactics for podcast series
• Define and report on key performance metrics for digital engagement campaigns and communications activities
• Manage partnerships with external vendors, including digital marketing firms
• Collaborate with cyber security team to meet security and infrastructure protocols

QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONS:

• A BS/BA in Marketing, Business, or a related field required
• 5-7 years of experience in digital marketing required
• Expertise leveraging analytics tools to inform decisions
• Proficiency with SEO tools and marketing automation platforms
• A/B campaign testing experience
• Experience working with external firms
• Strong attention to process and detail
• Effective verbal and written communications skills
• A natural curiosity around performance and metrics, and a passion and drive to test, measure, analyze, adjust and optimize digital channels and content to ensure optimal performance and experiences
• A curiosity and interest in keeping abreast of emerging technologies andcreative strategies to stay on the forefront of the role and digital marketing space
• Experience in video content creation and editing strongly preferred
• Proficiency in CMS platforms preferred
• Agency + corporate work experience preferred
• A deep commitment to Jackson Healthcare’s mission and core values
• A team-oriented approach and curiosity and commitment to serving others

KNOWLEDGE, SKILLS, AND ABILITIES:

This Role Requires:

• Exceptional analytical and technical skills. Must be able monitor and report on key performance metrics across various digital platforms; and develop and execute successful digital strategies informed by analytics.
• Outstanding planning and organizational skills. Must be proactive and anticipate needs; develop plans, create timelines and meet deadlines; and seamlessly manage multiple marketing program initiatives.
• Team player. Must have a customer-centric approach to work and the ability to collaborate effectively across teams, functions and businesses that are part of the Jackson Healthcare family of companies.

Jackson Healthcare