Marketing Manager, Bakery de France
Hybrid:Â Rockville | Frederick, MD
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About Us:
Bakery de France is a leading wholesale artisan bread manufacturer, specializing in premium par baked bread. At Bakery de France, our dedication to quality and innovation, is matched only by our passion for bread.
We are seeking a results-driven Marketing Manager to join our team. This role will be responsible for driving brand awareness and implementing marketing strategies. The ideal candidate should be a motivated self-starter and have excellent skills in communication and organization.
Key Responsibilities:
Develop and Implement Marketing Strategies: Work with Director of Marketing to create and execute marketing strategies aligned with the company’s overall business objectives, driving brand awareness and sales growth.
Brand Management: Work within brand guidelines to maintain the brand identity, ensuring consistent messaging across all channels. Identify market trends and opportunities.
Content Creation and Management: Develop and manage digital and print content for various marketing channels, including brochures, sales sheets, social media and email campaigns. Ensure content is aligned with brand and tailored to target audience.
Digital Marketing and Data Entry: Manage digital marketing initiatives including but not limited to email marketing, social media, blogs, and data entry.
Market Analysis and Competitor Research: Monitor industry trends, identify opportunities for differentiation and competitive advantage.
Collaboration with Sales Team: Work closely with sales teams to provide them with the necessary marketing materials, tools, and support to achieve sales goals.
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Qualifications
- Bachelor’s degree in marketing or related field.
- Minimum 3 years of work experience in a related field.
- Proven track record of developing and executing successful marketing strategies.
- Excellent project management skills with the ability to multi-task, prioritize and meet deadlines.
- Excellent written and verbal communication skills, with an eye for detail and creativity. Graphic Design skills are a plus.
- Proficient in Microsoft Office and Adobe Creative Suite.
- Experience with Constant Contact or related email marketing platforms.
- Solid understanding of various social media sites, tactics, and audiences.
Benefits:
- Health & Dental insurance
- 401K
- PTO
- Hybrid
Bakery de France
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