- Promote the LANE4 brand across print and digital platforms representative of the company
- Create and maintain marketing materials for LANE4’s portfolio of available commercial properties including property brochures, email blasts, and online marketing: Shoot building photography and interior digital tours; Research and analyze demographic and commercial property data.
- Assist in creation and submission of customized marketing packages targeted to potential clients and investors including pitch books, proposals, maps, aerials, presentations, print and digital media.
- Manage, update, and maintain LANE4 website with property listing material, project updates, and news articles as needed.
- Plan, implement, manage, and evaluate LANE4’s social media strategy
- Maintain company distribution email lists using Constant Contact
- Assist in the creation and distribution of quarterly and annual reports
- Plan, implement, manage, and evaluate marketing strategy for neighborhood retail center including: Social media management – strategy, content creation, scheduling, management, etc; Plan, coordinate, and promote community-centric events with tenants and vendors; Manage, update, and maintain retail center website; Write press releases for new tenants, grand openings, events etc.
- Assist Marketing Manager, brokerage, development, and property management teams, as needed
Necessary Qualities/Skills:
- Proficiency with Adobe Creative Suite software including InDesign, Illustrator, and Photoshop
- Highly-organized, ability to work quickly and multi-task to meet extremely tight deadlines
- Creative nature and eye for design
- Excellent writing and editing skills
- Proactive, big picture thinker
- Self-starter with problem solving skills
- Dynamic, positive outlook and strong sense of customer service
Preferred Qualifications:
- Marketing, Communications, Graphic Design or other related degree
- Experience managing professional social media platforms including content creation, short form video, scheduling etc.
- Experience or interest in retail center event planning
- Interest in commercial real estate or development industry
LANE4 Property Group
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