Associate Brand Director

A bit about Health & Happiness

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team

We are looking for an exceptional, innovative Associate Marketing Director for our North America region. This role will be responsible for developing our Human Nutrition Care brands by defining strategies to build consumer and channel brand marketing and innovation to drive awareness, penetration, brand trust and sales. Inspiring a team of consumer centric marketers and our business leaders to ensure strong brand engagement in the US market through understanding consumer needs, category and customer insights and development of rich engaging content, new launches, disruptive experiences and business models across all channels.

The Associate Marketing Director will help guide the business vision and strategy behind the Biostime and Swisse brands in North America and will be accountable for all activities and performance of the marketing team including Amazon and ensure successful cross functional relationships to execute brand strategies. This candidate will need to quickly develop a keen understanding of market dynamics in this competitive landscape and translate them into actionable and measurable strategies and initiatives to achieve business objectives while ensuring that brand expression across channels is consistent, unique and optimized for each platform.

This position will also be responsible for the development of the brands’ voice to ensure awareness, uniqueness and relevance among target consumer with engaging content across mediums (including but not limited to social, PR, events/shows, shopper/trade marketing and advertising). The Associate Marketing Director will drive the business results and work with multi-disciplinary teams (including Sales, Finance, Operations, New Product Development, Advertising and Agencies) to develop and execute strategies for our brands success including brand communication, value proposition and new product development/portfolio management in support of brand P&L improvement.

Requirements

• Degree in Marketing, Business Administration,Digital or any relevant academic qualification.
• Background in CPG or Health & Wellness preferred, with 8+ years brand marketing with a proven track record indeveloping creative and innovative marketing strategies across offline and online mediums/channels for effective brand programs and messages, preferably working in the position of a Marketing Head/Brand Leader.
• Proven and successful relationship building skills, having an ability to leverage quality partnerships across the business as well as external (investors, media, consumers etc).
• Analytical skills are imperative for this position, therefore portray an ability to enable data-driven decisions and show a deep interest and comfort working with ROI and metric-driven models.
• Experience in demand generation marketing tactics and strategies. You will have vast proven and successful experience managing a marketing team from the conceptualization of a strategy to its close.
• Demonstrate exceptional problem-solving skills, have an entrepreneurial spirit and passion to the brand as their own, have exceptional organizational skills, be detail orientated, be a strategic and creative thinker with a keen eye for detail, display comfort working in cross functional settings both as a leader and a player.
• Have an ability to think outside of the box and find creative and unorthodox program solutions that give the brand its edge both from a communication and innovation standpoint.
• You will be able to prioritize and complete multiple projects in a timely manner, be self motivated and proactive, and display composure and calmness under stress and uncertainty while inspiring the same in others.
• Have managed a team, clear communicator and demonstrated strong performance and progression.
• Ability to travel approximately 20%

H&H Group