Director, Social Media and Communications Strategy

About the ANA

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors.  We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs. 

Location

New York City (hybrid)

Position Overview

 ANA is looking for a Director, Social Media and Communications Strategy with a passion for marketing and a vision to help move the brand ahead. Candidates should have expertise in 2 key areas:

• Social Media: The ideal candidate will have a profound understanding of social media marketing and how to drive to leadership and industry disruption across social media platforms with a forward-thinking mindset and creativity and member insights at the forefront of everything they do.
• Content Strategy: This person will play a pivotal role in ensuring integration across site, Social, Email and Media. They will act as a highly cross-functional team player and will lead the effort to support business priorities by delivering innovative creative content against key strategic initiatives across owned, earned, and paid channels.

Responsibilities

Social Media Leadership

• Develop a coordinated, enterprise-wide social media strategy
• Brainstorm and develop innovative social media strategies that align with the ANA’s brand identity and marketing objectives
• Create and maintain social media content calendars for various platforms including Facebook, Instagram, X, and YouTube
• Develop and manage paid social media campaigns, including audience targeting, ad creation, and budget allocation
• Analyze social media campaign performance and generate actionable insights that inform future strategies and optimizations
• Stay up to date on the latest social media trends, algorithm changes, and emerging technologies to keep our members ahead of the curve
• Manage monthly and quarterly social reporting processes to create actionable insights; integrate social data into broader digital marketing briefs to ensure data-driven content decisions.
• Design repeatable, marketable frameworks and solutions for:
• Delivering data-driven insights to inform content, production, and distribution.
• Building best-in-class, fit for the platform/channel integrations and executions.

Communications Strategy Leadership

• Develop the content strategy for original content that supports brand and marketing objectives across paid, organic, web, PR and email
• Develop editorial content for the site as a go-to destination and driver of SEO.
• Collaborate and consolidate all content requirements for channels.
• Unify data, technology, media, and strategy to redefine how we create, optimize, and distribute content and experiences.

Qualifications

• 8+ years of relevant experience managing social media for a large brand, agency or publisher
• Proven track record of creating and executing successful social media campaigns that capture the audience’s attention and hit key social KPIs
• In-depth understanding of social media analytics and reporting tools
• Excellent editorial/creative judgement, writing skills and the ability to capture ANA’s voice to reach both prospective and existing members.
• Ability to excel in a fast-paced environment with limited resources and simultaneous responsibility for multiple projects.
• Advanced proficiency in best practices and engagement with major social media platforms including, but not limited to, Facebook, Instagram, Twitter, YouTube, TikTok.
• Strong knowledge of paid social media and paid search best practices.
• Strong understanding of social media analytics.
• Strong leadership skills.
• Passionate about and keeps up with latest social media, pop culture and tech trends.
• B2B marketing experience and/or content development for a business audience.

Salary and Total Rewards Package:

Starting pay range: $100,000 to $110,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards. 

To Apply:

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.

Association of National Advertisers