Position: Director, PR & Communications                        Â
Reports To: Sr. Director, Marketing & Communications             Â
Â
JOB SUMMARY: The role of the Director, PR & Communications is to tell the story of the vacation ownership industry externally to the media, investment community, the traveling public, and internally to association members by working in conjunction with our ARDA leaders, internal communications team, PR agencies, and ARDA Members. The American Resort Development Association (ARDA) represents more than 300 companies that are part of the vacation ownership and timeshare industries, as well as the interests of nearly 10 million timeshare owners in North America through the work of the ARDA Resort Owners Coalition. In 2022, more than $10 billion of vacation ownership interests were sold in the U.S, representing a modern, relevant way for families to vacation at more than 1,500 resorts in the 50 states. This important role will help lead the communications efforts to promote the modern vacation ownership experience industry and support the ongoing needs of its members through a creative, proactive earned media strategy.
Â
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1.   PR Management:
a)Â Lead the team in developing unique earned media strategies and subsequent communication plans meant to grow industry awareness as well as improve perceptions.
b)Â Manage agency partner and reporter relationships.
c)Â Provide first review and coordinate internal and member feedback on pitches.
d)Â Develop editorial calendar for pitches with ARDA Member feedback and work with agency partners to manage timelines.
e)Â Schedule, and when appropriate, conduct interviews directly with industry publications.
f)Â Â Assist with issues management and crisis response.
g)Â Prepare ARDA Leaders for interviews and any rapid response needs.
h)Â Manage ARDA News inbox including reviewing member press releases and working with the internal ARDA Team to post and promote on social.
i)Â Â Advocate on behalf of ARDA, engaging in dialogues, and answering questions where appropriate and escalating to appropriate channels if needed.
j)Â Â Create articles and other written content for ARDA, Responsible Exit, ARDA-ROC (including state and federal government affairs), Love My Timeshare and other initiatives as assigned.
k)Â Maintain organization of communications and releases as well as an ongoing database of top headlines and coverage.
l)Â Â Measure and report results of PR efforts to ARDA Leaders and Members..
m)Â Contribute to the monthly PR and Comms updates.
n)Â Â Â Monitor Cision database.
o)Â Â Â Send ARDA releases and articles to an established network of reporters.
Â
2.   Association Member Communications:
a)Â Manage and develop content for member communications, including web and emails.
b)Â Work with internal communications team to develop communications strategy and schedule and make sure items are sent in a timely manner.
c)Â Lead freelance team in content creation and work with internal team to develop an editorial calendar for all messaging platforms.
d)Â Assist with script and content writing for association meetings and conferences.
e)Â Â Â Work with ARDA Membership Team to facilitate any sponsorship content products sold (including articles, webinars, etc.).
f)Â Â Liaison with ARDA Members on article content for online blog and social posts.
g)Â Review analytics for email communications and provide a strategy for enhancement.
h)Â Provide timely input on campaigns for inclusion on monthly ARDA communications.
Â
3.   General:
a)Â Assist in the preparation and implementation of other ARDA programs, projects, and meetings as needed, including areas of membership and events and both state and government relations.
b)Â Be knowledgeable of ARDA’s mission and goals and promote these to members and other associations and organizations.
Â
Â
Supervisory Responsibilities:Â
N/A
Â
MINIMUM QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Â
Education and Experience Requirement:
Â
-  Bachelor’s degree in communications, public relations, or a related discipline is required
- Minimum of 10 years’ experience in communications and public relations. Hospitality or association experience is preferred, timeshare experience a plus.
Â
Knowledge, Skills and Abilities:
- Ability to communicate effectively and clearly, in writing and verbally, with leaders, team members, association members, press, and partners.
- Experience in managing media relations, securing positive media coverage, and handling rapid communication needs effectively.
- Ability to manage relationships with senior executives at member companies.
- Ability to multi-task and handle competing priorities and expectations.
- Excellent analytical and problem-solving skills.
- Self-starter with strong attention to detail.
- Excellent interpersonal and organizational skills.
- Initiates collaboration and teamwork.
- Experience with Microsoft Office suite, Cision, and SEM Rush.
- Ability to travel – approximately 10%.
- Ability to work outside of normal business hours as needed.
Â
WORK ENVIRONMENT, EQUIPMENT, AND PHYSICAL DEMANDS
Location: Hybrid in Orlando, FL or Washington D.C. Must be available to be in the office 1-2 days per week as needed.
Â
Must be available to attend all ARDA events such as ARDA Spring Conference, WIN, ARDA Legislative & Policy Forum, etc.
Â
The physical demands listed below are representative of those that will be required to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Â
While performing the duties of this job, the employee is frequently required to walk, sit, use hands to finger, handle, or feel objects, tools or controls and talk or hear. The employee is occasionally required to stand, reach with hands and arms, climb or balance, stoop, kneel, crouch. The employee may occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, peripheral vision, and the ability to adjust focus.
Â
The work environment characteristics described herein are representative of those an employee may encounter while performing the essential functions of this job. The noise level in the work environment is usually moderate.  Workspace is an interior space located in close proximity to other office personnel. ARDA reserves the right to relocate office personnel according to the needs of the organization.
Â
ARDA is a workplace where business and business casual attire is required.  From time to time, ARDA may require a more professional business attire. ARDA is a drug-free and smoke-free environment. Work rules and benefits in effect are subject to change from time to time, according to the needs of the organization. Reasonable accommodations will be taken under advisement for ADA compliance. ARDA is an EOE employer.
American Resort Development Association
Related jobs:
Job Description
A student film production is seeking passionate and collaborative crew members for an upcoming project filming in the Los Angeles area. This narrative-driven film follows a workaholic woman who becomes invisible during her daily commute, leading her to reflect on her life and identity. The production is looking for dedicated volunteers and creatives eager to gain experience and contribute to a meaningful cinematic project.
Job Responsibilities
- Collaborate with the production team in your assigned crew role
- Assist in executing various aspects of film production (pre-production, on-set, or post-production)
- Support a smooth and efficient filming process
- Contribute creatively while following direction from department leads
- Maintain professionalism and teamwork throughout production
Requirements
- Interest or experience in film production or related roles
- Ability to work collaboratively in a team environment
- Passion for storytelling and independent/student filmmaking
- Availability for scheduled shoot days
- Willingness to contribute in a volunteer capacity
Positions Available
- Producer / Production Manager
- 1st AD / Co-Producer
- Production Coordinator
- Casting Director
- Art Director / Prop Master
- Cinematographer
- Costume Designer
- Key Grip / Gaffer
- Boom Operator
- Production Assistants
- Additional crew roles, including post-production, may be considered
Compensation
- Unpaid (volunteer)
- Film credit
- Meals provided
Job Description
The independent feature film Killing The Light is now hiring local Dallas-based crew members for a 20-day shoot. This moderate low-budget production offers a collaborative environment for professionals looking to gain hands-on experience and grow their skills while working on a compelling project. The production is seeking dedicated non-union Texas locals to join various departments.
Job Responsibilities
- Support production operations based on assigned crew role
- Collaborate with department heads and team members throughout production
- Maintain professionalism and efficiency on set
- Assist with setup, execution, and wrap of production tasks
- Follow production schedules and directions from leadership
Requirements
- Must be a Texas resident and local to the Dallas area
- Must have reliable transportation to self-report to set
- Non-union applicants only
- Prior production experience preferred (varies by role)
- Strong communication, organization, and teamwork skills
- Ability to work a Monday–Friday schedule (with possible Saturday)
Roles
Line Producer
- Experienced Dallas-based line producer with strong budgeting and logistics skills
Production Manager / Coordinator
- Experience in production management or coordination; familiarity with payroll and scheduling
Production Assistants / Drivers
- Valid driver’s license required
- Ability to drive trucks (up to 16’) and assist on set
- Must be able to lift up to 40 lbs
Production Designer
- Experienced in overseeing art department, including set design, props, and dressing
Costume Designer
- Skilled in wardrobe management, rentals, and continuity
Casting Associate (Training Position)
- Organized individual interested in learning the casting process
- Includes scheduling, communication, and assisting with auditions
Volunteer Background Actors
- Open to individuals seeking on-set experience (meals and credit provided)
Compensation
- Crew rates: $225–$300 per 12-hour day
- Meals and production credit included
- Casting Associate: $1,000 flat stipend
- Volunteer background actors: meals and credit only
Job Description
Wynn Publications is seeking a skilled and energetic production team for an upcoming game show pilot filming in Raleigh, North Carolina. This high-energy, fast-paced project is looking for experienced crew members across multiple departments to help bring an interactive and engaging show to life. This is a great opportunity for film and TV professionals looking to work on an exciting new production.
Job Responsibilities
- Collaborate with the production team to execute a game show pilot
- Operate equipment and fulfill duties specific to your assigned role
- Maintain professionalism in a fast-paced production environment
- Follow direction from producers, directors, and department heads
- Ensure smooth setup, execution, and breakdown of production elements
Requirements
- Prior experience in film, television, or live production preferred
- Strong teamwork and communication skills
- Ability to work in a high-energy, fast-paced environment
- Must submit portfolio or past work
- Must provide availability and specify desired role
- Must be able to work in Raleigh, North Carolina
Roles
- Camera Operators
- Sound Technicians
- Lighting Crew
- Production Assistants
- Set Designers
- Directors / Assistant Directors
Compensation
- Paid opportunity (based on role and experience)
Job Description
An event production team is seeking a polished and professional Box Seat Concierge to assist at a classical concert in Brooklyn. This guest-facing role involves providing premium service to attendees, including champagne service and coat check assistance, ensuring a high-end experience for guests.
Job Responsibilities
- Provide concierge-level service to guests in box seating areas
- Assist with champagne service and coat check operations
- Maintain a professional, welcoming, and attentive demeanor
- Ensure a smooth and enjoyable experience for event attendees
- Follow event guidelines and coordinate with the event team
Requirements
- Strong customer service and communication skills
- Professional appearance; must wear black-on-black attire
- Polished, friendly, and attentive personality
- Ability to work in a fast-paced, guest-facing environment
- Reliable and punctual for scheduled event shifts
Compensation
- $30 per hour
- Minimum 3-hour shift
- 1099 contractor position with direct deposit
Job Description
A USC student production is seeking dedicated crew members for an upcoming short film shooting on a professional sound stage. This collaborative project offers an opportunity to gain hands-on experience, work alongside fellow filmmakers, and contribute to a creative production environment.
Job Responsibilities
- Assist in various on-set production roles depending on position
- Collaborate with the director and production team to ensure smooth operations
- Support lighting, camera, art direction, and set preparation
- Maintain organization of equipment, props, and set elements
- Contribute to a positive, efficient, and professional set environment
Requirements
- Interest or experience in film production or related fields
- Ability to work collaboratively in a team setting
- Strong communication and problem-solving skills
- Willingness to take direction and adapt on set
- Passion for filmmaking and storytelling
Roles Available
- Grips
- Gaffers
- Assistant Camera (ACs)
- Art Director
- Set Dresser
- Prop Master
- Production Assistants (PAs)
Compensation
- Unpaid
- Meals provided
- Copy and credit included
- Opportunity to network with USC School of Cinematic Arts filmmakers
Casting Wrangler for Film Production
Job Description
A Los Angeles production is seeking a casting wrangler to assist with talent coordination. This role is ideal for individuals with strong communication skills and experience managing talent on set.
Job Responsibilities
- Coordinate and manage talent on set
- Assist with casting logistics
- Communicate with production and talent
- Ensure smooth talent flow during filming
Requirements
- Strong organizational and communication skills
- Experience working with talent preferred
- Ability to multitask in a fast-paced environment
- Based in Los Angeles
Compensation
- $200–$300 per day (approx. 4 hours)
- Valuable on-set coordination experience
Runner for Film Production Crew
Job Description
A Los Angeles production is seeking runners to assist with various on-set needs. This role is ideal for individuals looking to gain hands-on experience in the entertainment industry.
Job Responsibilities
- Run errands across set
- Assist different departments
- Support setup and breakdown
- Maintain efficiency on set
Requirements
- Reliable and punctual
- Strong communication skills
- Ability to multitask
- Must be local to Los Angeles
Compensation
- $100–$200 per day (3 hours)
- Great entry-level opportunity
Production Assistant for Film Crew
Job Description
A Los Angeles production is hiring production assistants to support daily operations on set. This is a great entry-level opportunity for those looking to start a career in film.
Job Responsibilities
- Assist with general production tasks
- Support crew across departments
- Maintain organization on set
- Run errands as needed
Requirements
- Strong work ethic and reliability
- Ability to follow instructions
- Interest in film production
- Must be local to Los Angeles
Compensation
- $100–$200 per day (3 hours)
- Entry-level production opportunity
Props Specialist for Film Production
Job Description
A Los Angeles production is hiring a props specialist to support the art department. This role involves sourcing and managing props for various scenes.
Job Responsibilities
- Source and organize props
- Maintain prop inventory
- Collaborate with art department
- Ensure props match creative vision
Requirements
- Experience with props or set work
- Strong organization skills
- Ability to multitask
- Must be local to Los Angeles
Compensation
- $500–$800 per day
- On-set production experience
Set Designer for Film Production
Job Description
A production team in Los Angeles is seeking a creative set designer to build and style environments for an upcoming shoot. This role is ideal for those with strong visual design skills.
Job Responsibilities
- Design and execute set concepts
- Collaborate with art and creative teams
- Prepare and adjust sets as needed
- Ensure visual consistency
Requirements
- Experience in set design or art direction
- Creative and detail-oriented
- Ability to meet deadlines
- Must be local to Los Angeles
Compensation
- $500–$1,500 per day
- Opportunity to showcase creative work
Gaffer for Film Production
Job Description
A Los Angeles production is looking for a gaffer to support lighting needs on set. This role is ideal for professionals experienced in film lighting setups.
Job Responsibilities
- Set up and manage lighting equipment
- Work with the director of photography
- Maintain lighting consistency
- Follow safety protocols
Requirements
- Experience as a gaffer
- Strong knowledge of lighting systems
- Reliable and team-oriented
- Must be local to Los Angeles
Compensation
- $500–$1,000 per day
- Professional production experience
Assistant Wardrobe Stylist and Props Assistant
Job Description
A Los Angeles production is hiring an assistant wardrobe stylist and props assistant to support the creative team. This role is perfect for individuals with a passion for styling and set preparation.
Job Responsibilities
- Assist with wardrobe styling and prop organization
- Support wardrobe and art departments on set
- Maintain organization of costumes and props
- Follow direction from department leads
Requirements
- Experience in wardrobe or props preferred
- Strong attention to detail
- Ability to work efficiently on set
- Must be local to Los Angeles
Compensation
- $300 per day (3 hours)
- Hands-on production experience