Marketing Coordinator
Company Overview:
American Trailer World (“ATW”) is a leading diversified manufacturer, retailer and distributer of professional and consumer grade trailers, parts and accessories. ATW, headquartered in the Dallas, Texas is North America’s largest vertically integrated trailer manufacturer. The company was formed through the combination of Big Tex and American Trailer Works in 2016. Its nationally recognized brands include Big Tex Trailers, CM Truckbeds, PJ Trailers, BWise Trailers, Carry-On Trailer, Dakota Bodies, RC Trailers, and BigTex Trailer World. ATW operates several manufacturing facilities, distribution centers and retail stores. Its products are sold to dealers, retailers, Big Box retailers and OEMs, all of which serve a variety of end markets including agriculture, construction, landscaping, recreational, automotive, and general industrial markets.
Job Overview
The Marketing Coordinator is responsible for supporting all marketing department functions including advertising, events, tradeshows, promotions, communications, social media platforms, content catalogs, brochures creations and branding. The Marketing Coordinator is also responsible for the planning and execution of our event strategies and leading departmental projects.
Job Responsibilities
- Plan and Execute trade shows nationwide to meet the brand standards of ATW.
- Plan and Execute ATW’s Annual National Dealer Meeting [SYNC]. Responsible for Event Strategy, logistics, budget management, and post-event activities
- Plan and execute our annual Dealer Advisory Boards for Big Tex and PJ brands.
- Develop Promotional and Retail Environment initiatives to support our network.
- Manage ATW’s Online Store and ensure healthy levels of inventory.
- Support Dealer Marketing and Social Media manager in managing Go-to-market strategy for our 65+ Trailer World Retail Stores across America
- Review signage and promotional product suppliers annually based on cost, transportation costs, and lead time.
- Perform special projects, tasks, and ad hoc reporting.
- Other duties, as assigned.
Education – Experience Required
- Bachelor’s degree in marketing or a relevant field
- 2+ years of related experience required.
- Detailed understanding of marketing, brand management, and trade show coordination
- Strong organizational, communication, and leadership skills
- Proficiency in Microsoft Office Suite including Excel, PowerPoint, and Word
- Excellent analytical and problem-solving skills to enable operational decision-making or present clear recommendations to leadership.
ATW
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