Marketing Manager

About the Job:

Are you an expert at marketing conferences and expos? This may be the job for you. We are a non-profit, technical association looking for a Marketing Manager to promote our conferences, courses, membership, publications, and the association clients we manage. This position will have a strong focus on marketing our events. We hold approximately 15-20 conferences and courses each year. The Marketing Manager will work closely with our marketing team members to execute marketing plans, support branding and awareness campaigns, and develop promotional/advertising campaigns. In this role, you will utilize your experience and expertise to drive event attendance and increase exhibit and sponsorship sales. The ideal candidate will have the ability to work within a small but effective team and be a self-starter who wants to transform ideas into success for the organization. This position will be required to handle the following key duties and responsibilities:

Responsibilities:

Lead cross-functional teams to develop and execute marketing plans.

Write copy for email, press releases, magazine/newsletter articles and social media posts.

Develop strategies and identify effective tactics for multi-channel marketing campaigns. You will manage campaigns from conception to completion.

 Use project management skills to oversee projects, tasks, timelines and budgets.

Work with designers on collateral and other graphic assets for the association.

Launch, track and optimize online marketing programs (e.g. Retargeting/Programmatic, Email, Social Marketing, etc.) using various platforms.

 Understand marketing analytics and make recommendations to improve the effectiveness of marketing campaigns.

Work strategically with industry and media partners to expand our reach for events.

Work with partners and vendors on business requirements, delivery expectations, budgets and schedule.

 Support volunteer groups as needed with marketing recommendations and execution.

Collaborate with internal teams to enhance website properties, develop and launch lead generation programs, and create dynamic social media campaigns.

Manage multiple projects in a fast-paced, deadline driven environment.

Skills and Knowledge:

Some project management experience.

Knowledge of digital and social media marketing including Google, Facebook, Instagram, LinkedIn and other social platform marketing.

 Strong copywriting, copyediting and proofreading experience.

 Good written/verbal communication and excellent organizational skills.

Solution-oriented, member focused and highly proactive and self-motivated.

Bachelor’s degree with a good understanding of both traditional and digital marketing tactics.

 Association or non-profit experience a plus.

About TAPPI:

TAPPI is the leading association for the worldwide pulp, paper, packaging, tissue and converting industries and publisher of Paper360 Magazine°, Tissue360 Magazine° and TAPPI Journal. Through information exchange, events, trusted content and networking opportunities, TAPPI helps members elevate their performance by providing solutions that lead to better, faster and more cost-effective ways of doing business. It has provided management training and networking to the industry’s leaders more than 108 years. For more information visit TAPPI’s website.

TAPPI is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

TAPPI