Who we are: Reprise is among the media industry’s fastest growing digital agencies servicing Fortune 500 brands –thanks to our culture of innovation, excellence, personal growth, and fun. As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey.
Who you are: A passionate and driven paid social professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You’re ready to challenge the norm to produce world-class paid social campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.
Key Responsibilities
- Responsibilities will be across social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
- Responsible for overseeing Paid Social Senior Specialists, Specialists and Associates on the team and owning their career development
- Cross-Brand oversight of all Paid Social campaigns, including coordination of campaign planning, activation, and reporting
- Creation and delivery of effective media plan details for paid social campaign efforts
- Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management.
- Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
- Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
- Management of team day to day responsibilities and overall client engagement
- Supporting the team lead with ongoing client and team management
- Working with your team lead on continuous strategy for your campaigns including audience and creative best practices
- Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
- Brainstorming and researching new first to market ideas including new betas and opportunities with our partners.
- Strong familiarity with 3rd-party tracking vendors and integrating with social platforms
- QA reports for accuracy and ensuring client readiness
- Keeping abreast of industry news
- Leveraging Asana for task management and team collaboration
- Becoming an expert in the client’s business and builds trusted partnerships with all levels of clients
- Key participant in strategic media planning and execution
Desired Skills & Experience
Education
- Bachelor’s degree or related work experience
Work Experience
- Minimum 3+ years of account management, planning, and/or performance media experience. Agency experience strongly preferred
Skills
- Strong working understanding of the Paid Social platforms, including major players and supporting technology Facebook Ad Manager, Twitter Ads, etc.
- Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives
- Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
- Detail and process oriented, with the ability to multitask and prioritize tasks base on client objectives
- Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
- Time management skills
- Excellent written and verbal communication skills
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com
About Us
Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.
In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.
All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.
Reprise Digital
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