Marketing Director

COMPANY OVERVIEW:

Established in 1975, Delta Galil Industries is a global manufacturer and marketer of Private Label apparel products for men, women, and children, as well as the owner of leading fashion brands such as 7 For All Mankind, Schiesser, PJ Salvage, Eminence, Delta, and more.

With an eclectic offering of made-to-order products, Delta Galil’s range includes intimate apparel for men & women, activewear, socks, kids & baby wear. We are proud to have contributed to the success of Walmart, Target, and Marks & Spencer, as well as leading fashion brands such as Calvin Klein, Nike, Victoria’s Secret, and many more. Delta Galil also sells its products under brand names licensed to the company including Adidas, Wolford, Polo Ralph Lauren, Wilson, Maidenform, Tommy Hilfiger, and others.

BRAND OVERVIEW:

Join the Splendid family where our love of softness drives all we do, from the fabric of our clothes to the moments we create in our stores, with our customers, and in our communities. At Splendid we believe in bringing people together. In good company and great conversation. We believe in taking time to enjoy the little things and more importantly, celebrate the big things. We think that people should cherish every moment. Live it up. Laugh out loud. Play a little. We believe that home is truly where the heart is and that you should be able to bring a little piece of it with you everywhere you go. That’s why what we create fits seamlessly into the lives of our customers. Splendid offers the opportunity to bring this vision to life in our stores.

POSITION SUMMARY:

This role will be an integral leader of the marketing team, tasked with overseeing the day-to-day 360 marketing across brick & mortar, e-commerce, and wholesale channels. You are someone who enjoys flexing your analytical skills and creative muscles, and a strong ability to manage projects from concept to execution. Reporting to the head of marketing, you will be taking on the day-to-day leadership, strategy, and decision-making for the brand. You will partner with the head of marketing on strategy, roadmaps, resources, and team leadership. You will also partner with direct reports and junior team members on successful campaigns and launches. You have a deep working knowledge of marketing and are a strategic thinker who isn’t afraid to dive into the details. You are an expert at re-prioritizing on a daily basis on all projects you are leading so that the team can hit mandatory deadlines but also have room for flexibility as changes or business needs occur.

DUTIES AND RESPONSIBILITIES:

• Take leadership in and own execution in the following key areas: strategic partnerships/collabs, PR, store marketing, influencer marketing, wholesale marketing, creative production (in partnership with the creative team), social media, paid media, partnerships/collaborations, organic social media
• Maintain the annual marketing budget month over month with the finance team
• Provide creative feedback and direction, in partnership with Art Director, to ensure all brand collateral and assets are aligned with brand strategy and DNA
• Strong project management experience, ensuring each team member is successful in hitting fast-paced deadlines and able to efficiently ladder up their priorities to the team’s overall goals and timelines
• Act as the lead in all strategic partnerships and collaborations, managing talent relations & negotiations as well as project managing all internal milestones and launches.
• Oversee the collaborations and partnership roadmap
• Oversee PR and PR agency, setting the strategy and providing feedback to ensure partners are fully aligned with the brand and initiatives, and providing results back to the team cross-functionally
• Partner with Sr Social Media manager on content strategy, creative production, influencer marketing, and strategies to grow social channels and form a strong community
• Develop strategic go-to-market documents, briefs, comms plan, campaign calendars, etc, and work with the Sr Art Director and Sr Content Strategist to develop overarching campaign messaging to support brand and team goals.
• Present campaign strategies and results to leadership and cross-functional teams as needed
• Manage all marketing calendars, working with merchandising and buying to ensure styles and key stories are marketed accordingly
• Partner with Marketing Manager to ensure all monthly budget forecasts and budget trackers are up to date, and work with finance to turn in monthly forecasts
• Drive strategic storytelling in partnership with the Sr Content Strategist, developing processes and sharing direction with wider cross-functional teams
• Partner with Art Director on all strategic initiatives and launches
• Partner with Design, Merchandising, and Buying to collaborate on marketing opportunities, learn the team’s vision and be inspired by it with best-in-class marketing that supports key investments and stories
• Oversee all influencer marketing, gifting, and celebrity programs and manage teams executing
• Spearhead all media strategy and analysis, working with agency and freelancer partners to create efficient media campaigns and creative that hit Splendid’s KPIs
• Develop marketing plans with wholesale to support overall business initiatives and growth opportunities with Splendid’s retail accounts and retail media strategies
• Oversee all store marketing for Splendid’s 17 stores, bringing ideas on how to drive store traffic, support visuals, and create an omnichannel brand experience
• Partner with e-commerce to understand daily, and weekly reports and take action as needed to adapt to business opportunities
• Manage 4 team members directly, helping them achieve their goals, be inspired, and grow personally and professionally. In addition, lead direct reports on daily activities to ensure alignment on strategic focus, on-time performance, and accuracy.
• Keep the team informed, updated, and motivated with cross-functional information, ensuring everyone has visibility to wider projects that may impact their role.
• Lead by example to create a passionate, engaged, healthy, collaborative team environment

QUALIFICATIONS, EXPERIENCE, AND SKILLS:

• Bachelor’s degree in English, Communications, Marketing, or a related field
• 8+ marketing experience
• 5+ years of management experience
• A self-starter with a genuine passion for Splendid
• Deep working knowledge in Influencer Marketing, Social Media, Paid Media, Email, E-commerce, Creative Production, Team Management, Brand Strategy
• Proficient in Google Analytics, Facebook Business, Grin, and Shopify
• Excellent leadership and communication skills
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Strategic marketer skilled at translating the brand into messaging and creativity for a variety of channels
• Analytical problem solver
• Experience with fashion, e-commerce, and DTC brands is a strong plus
• Expert knowledge of social media, content creation, and brand marketing
• Experience with retail store operations, and experiential marketing a plus
• Great communicator, team builder with strong leadership skills; ability to collaborate across teams
• A startup person: the ability to operate in a fast-moving environment that requires one to be hands-on with a large scope
• Flexible and adaptable: comfortable working through ambiguity and managing ever-changing priorities
• Self-starter who can manage multiple priorities at once and do new things with little oversight
• A positive, motivating leader, able to manage and nurture team members

CALIFORNIA PAY RATE: 100 – 140K

At Delta Galil, we strive to hire and nurture amazing talent. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, and internal alignment.

Diversity Vision Statement

We are committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers, and the communities in which we live and conduct business. We are an equal employment opportunity for minorities, females, protected veterans, and the disabled.

We are committed to providing equal opportunities in employment and treating our associates and applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor.

Splendid, a contemporary lifestyle brand