Marketing Coordinator

The Organization

Creative Arts Center of Dallas (CAC) is a nonprofit community arts organization and school of visual arts geared to working artists and students of all skill levels and experience. Operating for over 50 years, CAC has become one of the top adult art education destinations in North Texas. Its continued mission is to nurture a community where citizen artists discover, develop, and express their artistic vision.

Led by a Board of Directors, Creative Arts Center of Dallas has a long history of nurturing generations of Dallas area artists by providing an outstanding faculty of professional artists to ensure quality instruction in classes and workshops to beginning, emerging, and established artists. Classes and workshops are offered in ceramics, clay sculpture, drawing, glass, jewelry, mosaic, painting, printmaking, stone carving, welding, and other visual media. Instructors include well-known artists and art educators whose work is in public and private collections. CAC also maintains exhibition space to showcase faculty and student creations and to feature work from our outreach activities.

The Role

Reporting to the Executive Director, the Marketing Coordinator is responsible for Creative Arts Center of Dallas’ marketing and communications initiatives, including social media content creation and metrics, email marketing campaigns, digital and printed design, and general communications and event support. Your principal responsibilities:

·      Write compelling and concise copy for creative content such as email campaigns, newsletters, blog posts, social media, and digital and printed materials with the support of the Executive Director, staff, Board Members, or approved vendors

• Enhance CAC’s social media presence through regular, quality posts, stories, and reels to increase followers and engagement across Instagram, Facebook, and LinkedIn or other social media. Monitor and reply to social media messages and engage with other accounts to promote organic growth. Review and compile social media, e-marketing, and web analytics in collaboration with the Executive Director to create monthly and quarterly reports to inform optimization of future campaigns
• Design digital and printed marketing materials. Create and edit graphics for creative content and platforms as needed
• Stay apprised of trends and changes in digital marketing and social media
• Perform basic website management and content updates
• Manage online store through Shopify, including marketing classes, workshops, and gift certificates
• Support community outreach and fundraising programs and events and CAC artist exhibitions as needed (may require occasional evening/weekend hours)
• Support other members of the CAC staff with general administrative or other miscellaneous tasks as needed

You Will Bring:

·      3+ years of experience with marketing, preferably with a nonprofit or community-focused organization

• Proficiency with social media platforms and integrated digital marketing campaigns
• Experience or familiarity with graphic design, photography, video shooting, and editing preferred.

·      Familiarity with email marketing platforms preferred

·      Excellent verbal, written, and interpersonal communication skills

• Creative and curious, with a desire to learn and grow professionally
• Ability to prioritize, multi-task, remain highly organized, exhibit attention to detail, and meet deadlines
• Independence and enjoyment for owning projects, yet able to ask for help when needed

·      Understanding of and passion for an arts entity’s role in the community.

Benefits:

·      Medical and dental insurance

·      Competitive holiday, vacation, and sick leave

·      Flexible work schedule

·      Free art classes and workshops

·      This job description intends to provide a representative summary of the principal duties and responsibilities performed by incumbents of this job. It shall not be construed as a declaration of the total of any particular position’s specific duties and responsibilities. Incumbents may be directed to perform job-related tasks other than those specifically presented in this description. 

·      Will be subject to a criminal background check

Creative Arts Center of Dallas