Social Media Coordinator
DEPARTMENT: Marketing Services
REPORTS TO: Sr. Manager Marketing Services
FLSA STATUS: Non-Exempt
About Centerbase At Centerbase, you’ll get the best of both worlds: the fast-paced dynamo of startup-esque growth with the additional stability of a larger company. At our core, we provide legal software to mid-size law firms, helping them to meet the modern expectations of clients and legal professionals while reaching their optimal productivity and profitability levels. As a company, we look at ourselves as more than merely providing a software platform. We come to work every day dedicated to streamlining the client lifecycle, providing ingenuity and commonsense measures for both attorneys and the clients they serve.
About Legalfit, a Centerbase Company At Legalfit we provide smart web marketing for attorneys through our predictive marketing platform. Legalfit is a legal-specific marketing/website company for attorneys.
As a company, we look at ourselves as more than merely providing a software platform. We come to work every day dedicated to streamlining the client lifecycle, providing ingenuity and commonsense measures for both attorneys and the clients they serve.
About this Role: Are you looking to grow your career in marketing? Well, we are looking for an ambitious marketing professional. As the Social Media Coordinator at Centerbase, you will be responsible for onboarding new customers, scheduling, reporting, and optimizing social media content for customers of the Centerbase sites team. This position primarily covers social media creation, content scheduling, implementation, optimization, and reporting on content performance. The person in this role will coordinate with the customers to ensure we have all the information and access to the required social media pages. The ideal candidate for this role is a creative, detail-oriented person with a passion for social media and content creation.
Responsibilities:
• Writing, editing, and publishing engaging content for Legalfit clients on various platforms, including Websites, Facebook, LinkedIn, and Google My Business.
• Assist in editing articles for the customers’ website.
• Help define the social strategy and voice for different clients and platforms.
• Optimizing social media posts (language, tone, message) based on our target audience’s behaviors.
• Selecting appealing images and videos to complement text.
• Use Adobe Illustrator to create graphics to complement text.
• Provide reporting of social performance metrics, and ongoing insights and recommendations to internal teams and clients based on findings.
• Schedule calls with customers to collect information.
• Work with customers to gain access to their Facebook and LinkedIn Pages.
Requirements:
• Proven work experience as a Social Media Copywriter or similar role
• Active on social platforms and deeply understands the social culture and the role of branded content.
• You can explain how each platform is different from the other and best practices for each.
• Understand Social Media Management Tools
• Ability to multitask and a strong understanding of how to prioritize projects.
• Ability to work independently and as a part of a collaborative team.
• Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
• Strong communication skills – verbal and written.
• 1-2 years of social/digital management experience. Can include relevant internships and/or other applicable social management experiences.
• Bachelor’s in a related field such as Communications, Marketing, etc.
A job description is only intended as a guideline and is only part of the employee’s function. The company has reviewed this job description to ensure that the essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
Centerbase
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