This position is 20-30 hours a week and would require one day a week onsite in Fort Collins.
We are in search of a freelance Social Media Manager to lead the planning and creation of social content for our brands. This freelance position will span from September to October. As the Social Media Manager, you will be responsible for conceptualizing, crafting, and scheduling engaging content for our social channels, aimed at connecting with our audience and expanding the online presence of our brands. Additionally, daily community management tasks will fall under your purview.
We are seeking an individual with a strong background in brand marketing through social media, a knack for managing digital communities, and proficiency in photography and video production, including editing. The ideal candidate will possess an in-depth understanding of digital trends and consumer behaviors, translating these insights into compelling content that aligns with our brand values. We are on the lookout for a creative thinker who is passionate about storytelling, fostering connections with audiences, captivating viewers, and generating original content within a collaborative setting.
This role encompasses a blend of remote work, on-site photo/video shoots, and occasional in-person meetings in Fort Collins. Your primary contacts will be the Marketing Director and Marketing Operations Manager. You will also collaborate closely with our graphic designers, content creators, brand partners, taproom leads, DEI team, and external agencies.
Key Responsibilities:
- Innovatively craft content strategies, concepts, pre-production, production, editing, copywriting, and scheduling for social media across various platforms (Instagram, Facebook, TikTok, etc.)
- Develop and execute strategies to expand social media communities
- Manage the digital community with support from the Marketing Team and Taproom Leads, actively engaging with followers via comments and direct messages
- Identify potential influencer partnerships in conjunction with the Marketing Director and Marketing Operations Manager
- Monitor, assess, and report monthly on social media performance, utilizing analytical tools
- Handle small-scale Meta ad campaigns when necessary
- Manage digital assets within the Flickr content library
Experience and Skills Required:
- A minimum of 3 years of experience creating branded content for various digital platforms, including Instagram, Facebook, Twitter, YouTube, etc.
- Strong copywriting skills, capable of adopting and maintaining brand tone and voice
- Hands-on familiarity with social media content management platforms like Later, Hootsuite, etc.
- Proven experience in photography and video production for social and content marketing
- Proficiency in crafting Meta ad campaigns
- Ability to write and storyboard concepts and creative direction
- Working knowledge of Adobe Creative Suite, including Lightroom, Photoshop, and Premiere (or Final Cut, with After Effects preferred)
- Demonstrated ability to collaborate effectively with multiple stakeholders
- Exceptional multitasking and time-management abilities, with a knack for task prioritization
- Thrives in a fast-paced, ever-evolving environment
- Proactive attitude and willingness to engage with colleagues to capture the moment and convey our brand story
- Collaborative team player eager to learn and open to receiving constructive feedback
Robert Half
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