JOB SUMMARY
The Social Media Manager will grow The ELC’s online presence and engagement with our online communities, and increase our brand value by elevating our unique ability to create a sustainable Black C-Suite pipeline in corporate America. They will manage various organizational tools and leverage video, photos, infographics, text and animation across The ELC’s social media platforms.
ESSENTIAL JOB FUNCTIONS & KEY OUTCOMES
DIGITAL/SOCIAL MEDIA
- Create The ELC’s social media strategy to raise The ELC’s profile on current and emerging social networking platforms.
- Develop daily, compelling content, maintain and provide technical oversight and analytics for The ELC’s social media platforms, including contributing content to our membership application, My ELC.
- Design and execute regular social media campaigns that are tailored to ELC’s audiences, leveraging best practices, emerging trends by platform, data and analytics.
- Define KPIs and KRAs for all social media campaigns.
- Utilize social media measurement and monitoring tools to evaluate the effectiveness of our strategy and recommend additional initiatives for engagement and member adoption.
- Report performance of all social media campaigns and assess against goals for efficient ROI and KPI management.
- Perform regular audits to assess accuracy and effectiveness of social media content across platforms.
- Maintain overall brand consistency and ensure timeliness of social media content updates.
- Coordinate all aspects of day-to-day community engagement on our social media channels.
- Ideate on content with cross-functional staff for The ELC’s members-only platform, My ELC.
- Provide reasonable responsiveness to ELC’s Communications inbox and cascade cross-functional information.
COMMUNICATIONS/EVENTS
- Ability to craft simple narratives for marketing materials and campaigns.
- Support communications, public relations and event-planning for membership programs and special events.
- Support tracking/monitoring of The ELC and our members in the news media.
- Perform other duties as needed.
EDUCATION, EXPERIENCE & CREDENTIALS
- Bachelors degree in communications or another relevant academic discipline.
- A minimum of 5 years progressively responsible experience in creating social content and executing social media strategies.
- Ability to maintain high project organization, multitask, and a focus on quality of results with attention to detail in a fast-paced environment. Excellent written and verbal communication skills.
COMPETENCIES
- Mission Alignment & Awareness: Has a passion for and commitment to opening channels of opportunity for the development of Black professionals to positively impact business and local communities; contributes to the organization by understanding and aligning actions with the organization’s goals, core functions, and values.
- Communications Knowledge: Practices effective communication based on approaches that demonstrate results; delivers relevant and targeted communication aligned with business and audience needs; uses primary and secondary research to inform communications plans; understands business functions in alignment with organizational priorities and audience needs and preferences; networks with internal and external stakeholders; understands the relationship between various communication channels and understands when and how to use a variety of channels; creates clear, consistent, creative, and compelling content.
- Planning & Results Orientation: Organizes and executes work to meet organizational goals and objectives while meeting quality standards and following organizational processes; effectively complete tasks associated with role; utilizes the resources available to them; prioritizes work to deliver objectives on time and to the highest standard; follows direction and seeks clarification when required; brings forward any obstacles or challenges to work completion in a timely manner; coordinates own time and follows through on commitments; actively participates in project team meetings and partakes in personal and team project plans. Teamwork & Collaboration: Works well cross functionally and with others on the team to achieve personal goals, team goals, and organizational goals; takes responsibility for individual actions in order to achieve consistent results; understands role on the team and the associated responsibilities and accountabilities; treats team members with respect; contributes to team decisions; values working in a diverse team and takes differing perspectives to develop unique solutions or ideas.
- Problem Solving & Decision-Making: Identifies problems and uses logical analysis to find information, understand causes, and evaluate and select best possible courses of action; alerts others to possible problems in a timely way; seeks support to solve problems; offers possible solutions to solve problems; actively contributes to evaluation of possible solutions to problems; acts on solutions selected and decisions made as directed; collects and analyzes information from a variety of sources.
- Creativity & Innovation: Thinks beyond the confines of traditional models to recognize opportunities and find new and better ways of doing things; engages in departmental discussions to improve processes and outputs; recognizes novel ideas; generates ideas; open to new ideas.
- Resilience & Managing Uncertainty: Adjusts thinking and behavior in order to adapt to changes in the job and work environment with limited stress; is open to changing processes, practices, and direction; participates in initiatives designed to prepare for change.
- Communication & Interpersonal Effectiveness: Effectively and appropriately interacts and communicates with others to build positive, constructive, professional relationships; tailors communication style and messages based on the audience; actively listens and learns through observation; uses clear, precise, and error-free language; possesses an open and approachable demeanor; uses a positive and constructive tone; demonstrates interest in the thoughts and feelings of others; suspends judgment on the opinions of others until after they are fully expressed; asks clarifying questions; demonstrates a willingness to compromise or find an alternative in order to meet business goals or gain cooperation.
- Customer Focus: Considers, prioritizes, and takes action on the needs of both internal and external customers; responsive to internal and customer requests; uses listening and questioning to determine customer needs; promptly, and accurately addresses internal and customer inquiries and concerns; takes pride in delivering high quality service.
- Technology: Proficient with Microsoft productivity suite, SharePoint, Adobe Acrobat Suite, and other functional software relevant to area of responsibility.
WORKING CONDITIONS
- Work is performed in a hybrid setting which has no adverse environmental conditions expected.
- Job requires travel up to 10% of the time.
- Work involves frequently sitting for extended periods of time, frequently talking or hearing, frequently operating a computer, and occasional light physical effort (lifting, pushing, pulling, carrying, etc.) objects weighing up to 25 lbs.
- Work requires frequent ability to comprehend direction and adhere to policies or established procedures, ability to use logic to make sound decisions, ability to interpret and analyze data, ability to gather and organize information for a wide variety of audiences, ability to read and write a variety of materials, and ability to adapt well in the face of workplace stressors.
The Executive Leadership Council is an Equal Opportunity Employer. It is our policy to ensure equal employment opportunity without discrimination or harassment based on an individual’s race, color, religion, sex, national origin, disability, age, personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation, political affiliation, genetic information, or any other protected characteristic as defined by federal, state, and local law.
The Executive Leadership Council (ELC)
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