Our client, a major name in the interior design industry, is in need of a talented Brand Marketing Director to add to their team.
About The Role
The Brand Director will provide mentorship and guidance to our designers, copywriters, and markets, in order to ensure all marketing collateral aligns with the company’s vision and mission and effectively promotes our brand.
We expect you to leverage your marketing experience to set the strategic direction for our marketing initiatives, develop branding guidelines and processes, and plan and oversee the execution of marketing campaigns. An ideal candidate for this position should have a strong background in Digital Marketing, Advertising, or International PR. A demonstrated ability to optimize brand marketing plans and interpret market data is essential to the role. You must also be familiar with audience segmentation, A/B and multivariate testing, and brand activation strategies.
Responsibilities
- Plan, create, and oversee the implementation of a comprehensive marketing strategy, with the focus on increasing brand awareness and boosting sales and conversions
- Perform in-depth market research and leverage consumer insights to provide brand positioning recommendations and create a Unique Sales Proposition (USP) that will help differentiate our brand from competitors
- Define a content marketing strategy that will help us increase online visibility, boost brand awareness, and reliably drive qualified organic traffic to our website
- Monitor ad budget spend and set and track campaign KPIs to measure the effectiveness of our paid advertising initiatives
- Oversee the design and development of marketing collaterals, such as lead magnets, promotional emails, banners, pop-ups, landing pages, social media posts, and paid ads
- Manage all brand promotions for the company, including paid media, PR, social media advertising, and sponsorships
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 5+ years of experience as a Brand Director or a similar role
- Excellent communication, problem-solving, and organizational skills
- In-depth knowledge of the buyer’s journey and proven ability to create an effective marketing funnel
- Experience with A/B and multivariate testing
- Proficiency with email autoresponders (e.g., MailChimp, GetResponse, Active Campaign), Google Adwords, and Google Analytics
- International Marketing experience is a plus
- Strong analytical and storytelling skills (Excel, Tableau, PowerPoint.
This is an onsite role in NYC paying roughly $175,000
Createch – Creative + Tech Staffing
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