As a Digital Marketing Manager with our client, you will play a pivotal role in developing and executing digital marketing strategies to increase brand awareness, drive website traffic, generate leads, and ultimately, contribute to the growth of our business. You will lead a team of digital marketing professionals, collaborate with cross-functional teams, and leverage your expertise in digital marketing to achieve our objectives.
Key Responsibilities:
- Digital Strategy Development: Develop and execute comprehensive digital marketing strategies that align with the company’s goals and objectives.
- Team Leadership: Lead and mentor a team of digital marketing specialists, including SEO experts, content creators, social media managers, and paid advertising professionals.
- Content Marketing: Oversee the creation of high-quality and engaging content across various digital channels, including blogs, social media, email marketing, and more.
- SEO and SEM: Optimize website content for search engines, manage paid advertising campaigns (Google Ads, Bing Ads, etc.), and continuously improve search engine rankings.
- Social Media Management: Develop and implement social media strategies to enhance brand presence, engagement, and follower growth on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Email Marketing: Manage email marketing campaigns, segment audiences, and drive effective lead nurturing through email automation.
- Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns and channels using data-driven insights. Adjust strategies accordingly to improve ROI.
- Budget Management: Manage the digital marketing budget effectively, allocating resources to maximize ROI and meet KPIs.
- Digital Advertising: Develop and execute online advertising campaigns across various platforms, ensuring effective targeting and creative execution.
- Conversion Rate Optimization (CRO): Continuously optimize website and landing pages to improve conversion rates and user experience.
Qualifications:
- Proven experience (3-5 years) in digital marketing roles, with a track record of successful campaigns.
- Strong knowledge of digital marketing tools and platforms, including Google Analytics, SEO tools, social media management tools, and email marketing platforms.
- Proficiency in data analysis and reporting.
- Excellent leadership, communication, and interpersonal skills.
- Creative thinking and a strong ability to stay updated with industry trends.
- Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are a plus.
Robert Half
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