Job Title: Manager, Mobile Marketing
Department: Mobile, Marketing
Reports To: Associate Director, Mobile Marketing
FLSA Status: Exempt
Job Summary:
Square Enix is seeking a Mobile Marketing Manager with brand marketing and user acquisition experience. The Mobile Marketing Manager will be responsible for building go-to-market plans for mobile games in the West, while maintaining relationships and communications with teams in the US, Japan, and external partners. The ideal candidate should have proven experience building performance-based campaigns across multiple targets and demographics.
Essential Job Functions and Responsibilities
- Own go-to-market strategic planning and execution for multiple titles across the portfolio
- Facilitate and drive external and internal project team communication.
- Drive growth for mobile titles, from development and optimization of marketing campaigns, audiences, and creatives, to marketing spend and budget allocation.
- Review and provide production feedback on concepts, designs as well and competitive products.
- On-going execution, monitoring, and optimization of acquisition & and retention campaigns to maximize and improve campaign performance.
- Interact directly with agencies, ad networks, and other mobile app discovery channels to create effective acquisition & and retention marketing campaigns.
- Analyze and effectively communicate results, trends, and insights to executives and other teams within the organization.
- Explore and test new acquisition marketing channels to secure new acquisition opportunities.
Knowledge, Skills & Abilities
- EDUCATION: Bachelor’s degree required.
- 6+ years of mobile marketing experience.
- At least 1 year of experience working at the Manager level is preferred.
- Experience developing/executing strategic marketing plans for mobile games
- Deep understanding of user acquisition funnel and strategies for mobile games.
- Experience in paid user acquisition/monetization with a focus on data analytics and reporting.
- Excellent communication skills – ability to influence stakeholders, comfortable presenting data to executive management.
- Excellent teamwork skills and flexibility to adapt to changing priorities.
- Knowledge and experience playing Square Enix games.
- Bilingual (English / Japanese) – Ideal, but not required
Competencies
- Strong knowledge of the mobile games market
- General knowledge of the gaming industry
- Takes Initiative, results-oriented
- Problem-solving
- Communication, written and verbal
- Strong Attention to detail
- Strategic thinking
- Partnership and collaboration
- Team player
Supervisory Responsibility
- This position may have supervisory responsibilities.
Travel
- This position may require domestic and international travel.
Work Environment
- Due to COVID-19, this role has been placed in a Temporary Work From Home position. This job normally operates in a professional office environment. This role uses standard office equipment such as computers, laptops, phones, photocopiers, filing cabinets, and fax machines.
Physical Demands
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk, hear, see, and move around the facilities. This would require the ability to lift files/boxes, open filing cabinets, file, bend, twist, and stand on a stool as necessary. Must be able to lift 20 pounds.
Square Enix America
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