The Senior Manager of CRM & Lifecycle Marketing at Sollis Health will own the lifecycle marketing strategy including but not limited to email as a nurture & retention channel, customer surveying & analytics, and customer engagement online and offline. Working closely with the Sr. Manager of Growth, the Member Services team you will own the strategy and execution of lifecycle tactics and retention KPIs, helping drive brand loyalty amongst Sollis members. We are looking for a strategic and savvy lifecycle marketer excited to join a high-growth, category-defining healthcare brand. This role reports to the VP of Marketing.
Responsibilities:
- Create and implement a comprehensive lifecycle marketing strategy and own retention KPIs to increase loyalty among Sollis members
- Develop and execute automated lifecycle marketing journeys and one-off omnichannel campaigns to increase engagement and improve retention with Sollis members
- Collaborate with cross-functional teams to identify and optimize customer touchpoints throughout the customer journey, and develop custom survey and insights gathering tools, engagement series and/or events to yield consumer insights and drive referral rate
- Utilize customer data to inform segmentation, messaging, and targeting for all lifecycle and retention campaigns
- Embrace a data-driven test-and-learn approach to email creative, list targeting, and messaging
- Collect assets for email campaigns across teams, including copy, creative assets, and any other special requirements. This role will be expected to write copy for email campaigns
- Report regularly on campaign performance and make recommendations for optimization.
- Keep abreast of industry trends in analytics, marketing automation, CRM, and email marketing
- Own ongoing member survey methodology and execution to derive & share out key preferences & sentiments to optimize membership/member experience
- Develop loyalty program to drive brand loyalty & love amongst power user member tier
- Project manage email campaigns, implementing the appropriate feedback and approval process, ensuring accuracy of copy, segmentation, etc., and timely deployment
- Performs related duties as requested
Experience
We believe extraordinary people come from a variety of backgrounds, but ideally we would expect that you have:
- Bachelor’s degree or equivalent combination of education and experience
- 5+ years of experience focused on customer lifecycle management and email marketing
- An obsession with customer engagement and improving customer experience – on and offline
- Strong experience with Salesforce, Salesforce Marketing Cloud, and email database management best-practices
- Proficiency in Adobe Creative Suite/BI tools required; HTML/CSS, SQL skills a plus
- Exceptional project management skills and superb detail orientation.
- Experience writing compelling marketing copy
- Experience working across multiple teams to build and deliver projects
- Strong relationship-building abilities and customer-centric in approach to creating compelling marketing campaigns
- Ability to thrive in a fast-paced, startup environment
- Experience in premium membership models preferred
Comp & Benefits:
Our people are our greatest asset so we designed a comprehensive compensation and benefit package that matches. Some of our offerings include:
- Competitive salary aligned with your experience
- Excellent benefits, including healthcare, dental, vision
- 401K with matching 3%
- Unlimited PTO + 12 observed holidays
- Free Sollis Health membership for you and your family
- Employee stock options
- Yearly target bonus
- Annual continuing education allocations
Range: $90,000-$110,000
This is the range of pay for New York candidates only. Sollis is a multi-state employer and this rate/range may not reflect the pay for positions that are performed solely in localities outside of New York. Furthermore, actual pay is dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, location, education, etc.
Sollis Health
Related jobs:
Assistant Needed for Event in Miami
An exciting opportunity is available for a reliable assistant to support an event in Miami, FL. This is a one-day role, offering a chance to gain hands-on experience in a professional environment.
Job Responsibilities:
- Provide general assistance during the event.
- Support event coordinators and ensure smooth operations.
- Perform assigned tasks efficiently and professionally.
Requirements:
- Dependable and organized individual.
- Comfortable working in a fast-paced event setting.
- Ability to follow instructions and adapt to on-the-spot changes.
Compensation:
- $18/hour for the event.
- Gain valuable experience in event support.
- Work with a professional team in a dynamic environment.
Lower & Mid Hudson Valley Film Crew Jobs
We’re seeking skilled, passionate local talent for a heartfelt short film production. This SAG project tells a touching story of female friendship, loss, and the power of a home-cooked meal. It’s a 3-day shoot requiring dedicated professionals ready to contribute their expertise.
Job Responsibilities:
- Collaborate effectively to bring a compelling story to life.
- Deliver high-quality work within your specialized role.
- Maintain professionalism and adaptability on set.
Requirements:
- Experience in your field with a strong work ethic.
- Availability for the entire 3-day shoot.
- Based in or willing to work in the Lower & Mid Hudson Valley region.
Compensation:
- Competitive pay based on role.
- Opportunity to work on an SAG production.
- Gain valuable experience and expand your network in the film industry.
Social Media Internship Opportunity
We are seeking a passionate and creative individual to join our team as a social media intern. This is a fantastic opportunity to gain hands-on experience in social and digital content creation while working with an innovative brand.
Job Responsibilities:
- Assist in managing and creating content for various social media platforms.
- Collaborate with the team to develop engaging social media campaigns.
- Monitor analytics to measure engagement and provide insights for optimization.
- Stay updated on current social media trends to ensure relevance and innovation.
Requirements:
- Strong interest in social media and digital marketing.
- Creativity and an eye for detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Compensation:
- Gain valuable industry experience in a professional setting.
- Opportunity to build your portfolio and develop your skills.
Studio Head – Rushing Tap Studios
Job Description:
Rushing Tap Studios is seeking a Studio Head to lead all operations within the studio facility. This leadership role requires a dynamic individual with strong facility management and project management skills. The Studio Head will oversee multiple projects, allocate resources effectively, and manage external vendors and personnel for various productions. This is an exciting opportunity to play a key role in a fast-paced, creative environment while driving new business and ensuring the facility operates at peak performance.
Job Responsibilities:
- Lead the studio’s operations and team.
- Oversee day-to-day management of the studio facility and ongoing projects.
- Ensure the studios and related spaces are maintained in excellent condition for rental purposes.
- Manage bookings of studio spaces and equipment using studio software.
- Prepare quotations, timelines, and budgets for both studio-based and field projects.
- Promote the studio facility to attract new customers.
- Provide regular reports on studio activities.
- Build and retain client relationships, ensuring the studio grows its customer base.
Job Requirements:
- Proficient in computer usage and relevant software.
- Minimum of a few years of experience in facility management or a similar role.
- Strong organizational and time-management skills.
- A creative thinker with innovative problem-solving abilities.
- Exceptional interpersonal and communication skills.
Casting Call: Gaffer and Editor Needed for Major MLS Event in Miami
Job Description:
A major MLS event is seeking experienced crew members, specifically a gaffer and editor, for two days of work in Miami, FL. This exciting project requires professionals with reliable transportation.
Job Responsibilities:
- Gaffer: Handle lighting setups and ensure optimal visual quality during the shoot.
- Editor: Edit footage to produce high-quality final deliverables.
- Collaborate with the production team to maintain a smooth workflow.
Requirements:
- Proven experience as a gaffer or editor in professional productions.
- Reliable transportation to the Miami location.
- Submit full name, phone number, email, location, portfolio or website, and desired rate.
Compensation:
- Competitive pay based on experience and position.