Marketing Director

Big Machine Distillery is a fast-growing premium spirits company with corporate offices located on Music Row. The sister company to Big Machine Label Group, Big Machine Distillery operates in a fast-paced, creative environment and serves as the hub for our multi-state sales team, our three tasting rooms located on 3rd Ave in downtown Nashville, on Bransford Ave in Berry Hill and our main distillery in Lynnville, TN. The Brand is growing nationally, leading to new and exciting ventures daily.

  

The Director of Marketing reports to the company’s Executive VP, leads the company’s marketing team, and spearheads local, regional, and national campaigns, as well as oversees all social media for the company’s numerous brands, locations, and products.

 

Key Responsibilities are to oversee and guide the management of the following:

·         Strategic development of marketing campaigns for all brands, locations, and products

·         Website management, SEO, and analytics reports

·         All marketing budgets

·         Social media accounts, content, boosting, etc.

·         Email marketing

·         Gain an understanding of the complex restrictions in liquor advertising

·         Google, Yelp, and other customer portals/accounts

·         Brand communications and public relations

·         Implementing, coordinating, and promoting events

 

 

Requirements:

·         Minimum of a Bachelor’s degree preferred

·         3 to 5 years of experience in a similar role 

·         Demonstrate a strong vision of marketing strategies

·         Demonstrate the ability to lead a marketing team

·         Possess competence to engage with graphic designers

·         Have a positive, can-do attitude

·         Possess strong decision-making skills

·         Be a team player who helps others to support growth and success 

·         Exceptional interpersonal skills and the ability to build relations with staff and partners at all levels

·         Be highly resourceful

·         Have the ability to work under pressure, and be adaptable to various competing demands

·         Demonstrate effective presentation skills

·         Have a high level of proficiency in Microsoft Office applications, and have the ability to create comprehensive spreadsheets

·         Demonstrate a strong understanding of social media platforms, graphics programs, Google Ads 

 

Job Type: Full-time, Salaried

Big Machine Distillery