Focused on efficient customer acquisition, the Manager, Acquisition of Paid Search will be responsible for the soup-to-nuts performance channel ownership of Paid Search. Working closely with our agency partners, this person will develop and set the strategy, manage launches and ongoing optimizations, and report on actionable learnings while acquiring a strong understanding of the media landscape as it pertains to new customer acquisition.
Primary responsibilities will include strategy development, hands-on campaign management, budget and KPI forecasting and pacing, ongoing analysis and recommendations, and insights gathering. They will partner closely with the Director of Acquisition and other acquisition team members to pull together and execute the holistic acquisition strategy for the year. They will partner with key cross-functional groups such as analytics, e-comm, brand, creative and retention. The ideal candidate is a true self-starter, eager to learn about the ever-changing landscape of Paid Media, a positive team player, and above all else, an expert in all things paid search.
Responsibilities:
- Develop, deploy and optimize paid search channel strategies in partnership with the Director of Acquisition and agency partners.
- Report out channel learnings and actionable tests to internal team stakeholders, both cross-functional and to senior leadership.
- Partner with internal teams including analytics, e-comm, brand, creative and retention to optimize and grow channel efficiency.
- Manage and keep reports and analysis on a daily/weekly/monthly basis to generate insights, calculating robust KPIs and understanding how metrics affect and drive each other (CAC, AOV, ROAS).
- Maintain daily channel budget management and optimizations, making recommendations on scalable opportunities and pullbacks along with forecasting and future planning.
- Be the industry expert for the search space, identifying trends and competitive insights to help drive meaningful strategy, projects, and optimizations.
- Leverage marketing data tools such as Google Ads, Bing Ads, Google Analytics, Looker, and Feedonomics, as well as data analysis tools, particularly Excel, to provide insights and report on channel performance.
- Ownership of paid search channel across brand, NB, shopping and PMAX, along with support in SEO and Amazon PPC.
Qualifications:
- Must have 5+ years of proven relevant experience in paid search managing multi-million dollar budgets in a fast paced, growth led environment.
- Experience specifically in both DTC search and shopping required.
- Advanced analytical skills, highly proficient in quickly leveraging marketing data tools such as Google Analytics, Looker, or Tableau, and particularly Excel
- Bachelor’s Degree, preferably in Marketing/Advertising, Business, Math, Economics or equivalent.
- Demonstrate strong writing, analytical, multi-tasking, organization, and communication skills.
- True enthusiasm for marketing with strong working knowledge of the e-commerce and the digital landscape.
- Desire to learn and build knowledge around marketing principles, multi touch attribution and media strategies and tactics.
- Energetic and positive team player, with an eagerness to learn and grow and strong ability to collaborate yet operate very independently.
- High-level attention to detail, with strong organizational, project management, and presentation skills.
- 2+ years managing agency relationships, providing clear direction and communication.
This position will have the opportunity to work predominantly from either our NYC satellite office or our Summit, NJ HQ (but will need to be at HQ for key team and cross-functional in-person meetings). We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days.
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