The Director of Communications works with the Head of School, Assistant Head of School and Division Directors to consistently articulate Covenant’s mission; to set and guide the strategy for all communications, website, and public relations messages and collateral; and to promote and manage Covenant’s brand across all divisions and throughout the community, at large.
Covenant is seeking a seasoned Director of Communications who has at least five years of communications experience, ideally in an “in-house” leadership role within a complex (number and variety of constituents) nonprofit entity. The ability to take knowledge and transform it into exciting and useful communication elements, and disseminate these to the right audiences through the best distribution channels is critical.
Responsibilities include the following:
- Develop, implement, and evaluate an annual communications strategic plan across all divisions in collaboration with Covenant’s leadership.
- Create content for all social media platforms (Twitter, Facebook, Instagram, etc.) that engages the school’s various stakeholders and leads to measurable, positive outcomes. Decide who, where, and when to disseminate all content.
- Position the timing and placement of communications vehicles to create momentum and awareness as well as to test the effectiveness of communications activities.
- Manage the development, distribution, and maintenance of all print and electronic collateral across all divisions including, but not limited to, newsletters, brochures, and Covenant’s website.
- Coordinate webpage maintenance to ensure that new and consistent information (article links, stories, and events) is posted regularly.
- Oversee and manage Covenant’s student information system and coordinate periodic training for other users.
- Manage the Crisis Communications Team, review/revise the Crisis Communications Manual, as needed, and train staff accordingly.
- Develop and manage an annual departmental budget.
- Coordinate and organize meetings, as needed, that engage Covenant’s various stakeholders.
- Develop and disseminate messages on behalf of the Head of School and the Board of Trustees, as needed.
- Manage all media contacts.
Ideal applicants will possess the following professional characteristics:
- Highly collaborative style; experience developing and implementing communications strategies
- Excellent writing/editing and verbal communication skills
- A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently
- Relationship builder with the flexibility and finesse to “manage by influence”
- High energy, maturity, and leadership with the ability to serve as a unifying force
- Discerning ability to position communications discussions at both the strategic and tactical levels
- Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other stakeholders
- Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
Candidates must also align with the following:
- A full and unreserved support of the School’s Statement of Faith and Statement of Beliefs.
- Willingness and ability to support the vision, mission, critical issues, and core values of the school.
- Ability and commitment to work occasional weekend and evening hours as needed.
The Covenant School of Dallas
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