The Public Relations Director will represent the company to build and maintain a positive brand image with other media professionals, industries, community and local state and government agencies and the public for marketing purposes and to increase brand awareness.
- Develop PR campaigns and media relations strategies and distribute press releases.
- Collaborate with internal teams and maintain open communication with senior management
- Edit and update promotional material and publications such as brochures, videos, social media posts, etc.
- Organize PR events such as grand opening, press conferences and serve as the company’s spokesperson
- Address inquiries from the media and other parties
- Track media coverage and follow industry trends
- Prepare and submit PR reports and manage PR issues establishing strategies for damage containment in crisis situations
- Ensure that our PR efforts serve immediate and long-term business goals
- Forecast news cycles and identify areas of trending public interest
- Understand the competitor landscape and stay ahead of any threat to our brand position
- Establish a media relations plan that has actionable strategies for high-level placements
- Pitch new ideas, amplify brand content on social media, and remain up to date with trends and opportunities
- Partner with local state and government agencies for incentives and establishing a positive relationship
- Proven experience as a Public Relations Officer or similar PR role
- Experience managing media relations (online, broadcast and print)
- Background in researching, writing and editing publications
- Proficient in MS Office and social media
- Familiarity with project management software and video/photo editing is a plus
- Ability to work well under pressure
- Creativity and problem-solving aptitude
- BSc/BA in Public Relations, Journalism, Communications or a related field
- Excellent written and verbal communication skills and strong critical thinking and problem-solving skills
- Adaptability and able to provide results with short notice
- Ability to create partnerships with city and state organizations
- Experience in public relations at a company or organization preferred
- Knowledge of traditional, digital, and social media channels
- Established relationships with media organizations and journalists
American Hyperion Solar
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