Flywheel Digital
eCommerce Media Manager – DSP
Remote – Baltimore or Seattle based
About Flywheel
Flywheel Digital powers the sales segment, providing an end-to-end ecommerce managed services that helps clients accelerate their business. Our proprietary retailer-specific software, tools, and expertise drives sales and brand performance across ecommerce platforms for clients by directly actioning solutions and providing custom data, dashboards, and consultancy.
Flywheel are headquartered in Baltimore in the United States and have recently set up a European hub in London.
Role overview
Media Managers are able to handle client relationships and serve as the “face” of Flywheel in a lead role. They can handle complex clients and issues and bring proactive strategies to the table to help grow sales. Flywheel’s best Media managers are able to effectively communicate at senior levels and have a proven track record of solving complex Amazon challenges. They demonstrate skill at driving business growth and influencing strategic change.
The DSP Media Manager will be creating, monitoring, and tracking online full-funnel marketing campaigns on Amazon as well as omnichannel platforms, focusing on channelling consumers through the Marketing funnel. You will be leading full-funnel marketing strategies, with a focus on setting goals and KPIs against branding and awareness efforts, using high impact mediums like STV, OLV, & Twitch to deliver for our clients.
You will successfully be able to manage large, complex clients independently and lead day to day client engagement around e-commerce media performance and strategy. You will drive the client calls and monitor campaign activity against approved budgets.
The DSP Media Manager will act as a partner for our clients and greater media team and consult with them around investment levels, product assortment, and media backing while highlighting opportunities onsite and helping to rectify any potential issues that may arise.
The ultimate goal for this role is to provide best-in-class service while helping to grow our client’s business and promote the value and philosophies Flywheel brings. As a more senior member of the media team, you will also be tasked with working with our DSP Specialists and helping develop them as they progress in their careers. You will report into our Senior Media Managers or Associate Media Directors.
Key accountabilities
- Be the internal lead in upper-funnel advertising, driving best practices and sharing new to market features and trends within the organisation
- Support internal teams across top tier client engagements to effectively drive our top of the funnel capabilities
- Build and Maintain Key Retail relationships to support business best practices and execution of display activations designed to drive awareness and consideration
- Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns
- Help Client to plan and develop a budget and then deliver campaigns according to KPIs agreed
- Create, test, measure and analyse customer shopping and purchasing behaviour for improved outcomes
- Lead on DSP strategy discussions with Clients, developing best practises both internally and externally
- Lead & support client calls
- Develop DSP Specialists in their pursuit to move into a “Media Manager” role
- Review display campaign activity and provide analysis on a weekly and/or monthly basis
- If Media and Retail engagement (Full Service), connect weekly with internal Retail team
- Work with teams to identify new opportunities for clients under management
- Work with teams to quickly identify and resolve any client issues
- Identify and provide reminders of value Flywheel drives for our clients
- Other duties as assigned.
This list is not exhaustive and there may be other activities you are required to deliver.
Skills, experience & qualifications required
- Bachelor’s Degree with at least 4 years of account management experience is essential
- 2-4 years experience either buying or managing upper-funnel marketing campaigns
- Experience with Amazon DSP is preferred
- Experience with Trade Desk or another Display platform is essential
- Can clearly demonstrate leading upper funnel display client engagements
- Digital marketing, financial/quantitative analytics experience
- Strong experience in planning and executing marketing strategies
- Strong analytical skills, with adequate knowledge of Microsoft Excel—pivot tables and ‘VLOOKUP’
- Detail-oriented, with strong project management and organisational skills and the ability to work on tight deadlines
- Knowledge of Google Adwords, Trade Desk, DoubleVerify, MOAT, Amazon Retail Analytics, Amazon Vendor Central, Amazon Full Funnel Marketing Services preferred
- Experience in developing, managing, and analysing online promotion campaigns
- Possess strong interpersonal, presentation and communication skills
- Innovative, scrappy, and independent thinker with the ability to influence using data
- Ability to thrive in dynamic and demanding situations with minimum supervision
Salary Range: $92,000-$120,000
What to expect from us:
Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being, and sustainability – whilst giving you control over your benefits.
- Unlimited Paid Time Off
- 401K – Saving Incentive plan
- Medical and Dental Insurance plans
- Flexible Spending Accounts
- Vision benefits
- Great learning and development opportunities
- Life Assurance and Disability insurance
- Option to opt into the Ascential Shares Scheme
About Flywheel
Flywheel Digital is a diverse collection of practitioners who have solved the most challenging problems for numerous Fortune 500 companies on Amazon. We love rolling up our sleeves to figure out the root cause of issues and implement structural fixes to get and keep our client’s business on track. Our team of business managers, search managers, analysts, and software developers work together to provide industry-leading support to the best brands on Amazon. Flywheel are headquartered in Baltimore in the United States and have recently set up a European hub in London. In 2018 Flywheel was acquired by Ascential PLC.
Flywheel Digital
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