Media Director
About Us
Designsensory is a leading branding, advertising and digital agency. We combine strategy, content, design and technology to help organizations create memorable branding and advertising. Our original and award-winning work has helped build and grow brands since 2001.
Designsensory is seeking a highly motivated, skilled and detail-oriented individual to join our team as a Media Director. The Media Director will lead the Media team and be the face of the Media department to our clients and organization. You will collaborate and coordinate across multiple internal teams to ensure that client needs are not only met, but exceeded.
About You
- Previous work experience as a Media Director at an agency for (2+) years.
- MBA, MS or MA in Media, Marketing, Communications, Strategic Management, Executive Leadership or similar relevant field a plus, but not required.
- Must have previous experience in high-level strategic planning and execution of integrated Traditional & Paid Media marketing plans, 3+ years experience here preferred.
- Outstanding time management & organizational skills that help the Media team master organizational strategies to drive effectiveness and performance.
- Excellent communication, presentation and leadership skills.
- Strong attention to detail.
Role & Responsibilities
- Media Expertise & Strategic Innovation
- Interpret and read macro trends (political, economic, sociocultural, technological, demographic) & determine how these trends will impact our organization, team, and clients. Lead regular discussion around this.
- Stay up to date with innovative trends in paid media and help each role on our team stay up to date on insights related to their job description.Â
- Analyze the competitive landscape to carve out a strong market position and competitive advantage for our clients.
- Develop the strategy for new campaigns and ensure a cohesive message across campaigns.
- Ability to plan and buy, and negotiate with media channels and vendors to close deals, as needed.
- Lead Media Team & Workflow
- Oversee Media team Project Management using team and project planning tools.
- Consult with the VP regarding decisions on behalf of the Media team.
- Set expectations for the Media team based on organizational goals.
- Be a process person — work diligently to enforce processes for the Media team that work to improve cross-department synergy & efficiencies, positively impacting the overall operation of Designsensory and making room for growth.
- Ensure the Media team is staying in line with organizational goals including time tracking, project management, naming conventions, and other DS guidelines and standards.
- Work with Media Operations to ensure the team is operating in an efficient & beneficial way, including overseeing Billing Process, Account Ad Spend Pacing, and quarterly Actualizations.
- Lead Media team building efforts, hiring, team training & individual growth for each team member.
- Be a Designsensory Strategic Partner
- Work with Client Services, Intelligence, Business Development, Communications, Analytics, Design & other teams to secure new Paid Media revenue and integrate campaigns.
- Oversee all Designsensory client account media strategies at a high level.
- Prepare high-level deliverables including year over year insights for client accounts, to prepare the team and set the stage for yearly marketing plan builds.
- Provide guidance to the team on various aspects of managing and growing our accounts, including growing client account revenue through upsell opportunities, and maintaining overall client satisfaction.
- Develop long-term client account plans to accommodate the ever-changing environment we operate in. Roll these out to account teams bi-yearly.
- Represent Designsensory and the Media team during business development activities, such as contributing to presentations and participating in the pitch process.Â
Pay: $122,000 – $132,000
Aim to hire for this position by: January 2024
Designsensory
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