Shopper Marketing Specialist

THIS IS AN ONSITE POSITION IN OUR WEST SACRAMENTO OFFICE. NO REMOTE OPTION

Who We Are

The Raley’s Companies is a private, family-owned, and purpose-driven retail company headquartered in West Sacramento, CA. Since our founding in 1935, our store operations have grown to include more than 235 locations across four states and four Tribal Nations under eight well-known banners: Raley’s, Bel Air, Nob Hill Foods, Raley’s O-N-E Market, Bashas’, Food City, AJ’s Fine Foods and Bashas’ Diné Market. In addition, The Raley’s Companies bridges the divide between the physical and digital retail experiences through the operation of Apium Logistics, Fieldera and FieldTRUE. Built on a higher purpose, the organization and our over 21,000 employees are committed to quality offerings, exceptional service and doing right by our team members, communities and planet.

Perks & Benefits

• Competitive compensation, paid weekly
• Eligible for annual incentive bonus
• Retirement Savings Plan – 401(k) including company contributions and matching funds
• Tuition Reimbursement for qualified courses
• Scholarship opportunities for continued education
• Medical, dental and vision insurance for yourself and eligible dependents
• Paid time off
• Family leave and time off
• Life insurance
• Wellness Programs (Raley’s Healthy Lifestyles)
• Flexible Spending Account (pre-tax – commuter, childcare, and medical expenses)
• Health Savings Account
• Corporate store and discount programs (10% off groceries, free items)
• Discounts to amusement parks, gym memberships, mobile phone plans, etc.
• Employee Assistance Program (free financial, legal, and mental health services)
• Charitable contribution opportunity and volunteer time off and community events
• Full on-site fitness center
• On-site pop up grocery market
• On-site all you can eat fruit bar

Compensation

The range displayed reflects the range the company reasonably expects to pay for the position. The actual compensation offered to the selected individual(s) will depend on their relevant education, training, or experience, among other bona fide factors.

Minimum starting salary: $75900

Maximum starting salary: $101510

What You Will Do

As a Shopper Marketing Specialist at Raley’s you will develop and manage the execution of shopper marketing programs, leveraging shopper insights and campaigns aligned with the Company’s and vendor’s strategic initiatives. This position establishes vendor and merchant relationships to develop an income-generating marketing sales channel of opportunities for Consumer-Packaged-Goods (CPGs), brands and brokers to promote campaigns and build customer loyalty. The Shopper Marketing Specialist manages the shopper marketing budget and is accountable for delivering campaign ROI objectives. This role requires comprehensive knowledge of digital commerce, website analytics, and translating analyses into insights and recommendations.

How You Will Make A Difference

• You will develop and manage all shopper marketing campaigns across The Raley’s Companies to accomplish the established budget and sales goals.
• You will manage and implement the expansion of shopper marketing activities, applications, and third-party marketplace functions, capabilities, and initiatives.
• You will partner with CPGs and brands before and after campaigns to provide campaign performance predictions and results; collaborating to make qualitative and quantitative decisions that impact the shopper marketing experience.
• You will perform digital merchandising and Search Engine Optimization (SEO) of shopper marketing assets and promotions to support campaigns.
• You will oversee operational and fiscal activities for the Shopper Marketing experience, digital marketing, and promotions to include social advertising.
• You will establish and implement data-driven shopper marketing plans and campaigns to acquire new customers, grow and retain existing customers, build customer loyalty, and drive profitability.
• You will create shopper marketing strategies that improve consumer awareness and accelerate category adoption, in partnership with the Sales and Merchandising, Marketing and Loyalty teams.
• You will serve as the vendor relationship manager for brands and manufacturers regarding shopper marketing capabilities.
• You will assess customer behavior during campaigns and determine optimization strategies including merchandising, messaging, channel, and creative elements across the available shopper marketing platforms.
• You will work cross-functionally with the Creative Team, Category Managers, Product Owners, Legal and Store Operations to improve shopper marketing opportunities and optimize executions while following established company guidelines.
• You will develop and maintain metrics and analytics to communicate shopper marketing growth and engagement to stakeholders.
• You will maintain the shopper marketing budget and revenue goals for each operating company.

Who You Are

• You like to work in a fast-paced environment
• You take initiative
• You are detail-oriented and value accuracy
• You demonstrate strong verbal and written communication skills
• You have the ability to gain alignment across a diverse stakeholder group around priorities and plans in support of key business objectives
• You have a strong background in marketing and e-commerce

How you align with our FAMILY values

Fearless: You’re passionate about solving complex problems.

Accountable: Your work shows you care, and you care as much as your passion for people.

Memorable: You make lasting impressions and connections.

Inspiring: You’re not afraid to THINK BIG!

Learning: You are consistently learning and staying up to date with current business and professional trends.

YOU: You make an immediate and lasting impact in everything you do.

Must Haves

• Bachelor’s Degree in Marketing and a minimum of five or more (5+) years shopper marketing experience in an omnichannel retail environment, or an equivalent combination of education and experience.
• Microsoft Office Suite Tools: Jira, Excel, Word, PowerPoint, Azure, and Project.
• Design software: Adobe Creative Cloud, InDesign, Photoshop.
• Merchandising tools: SAP, Syndigo and Bloomreach are preferred.
• Deep understanding of how customers interface with grocery shopping in the current market.
• E-commerce and/or food delivery sectors or understanding of the complexities of a marketplace/consumer platform model.
• Knowledge of CRM/loyalty.
• Collaborate with diverse teams in a dynamic, rapid growth environment.
• Utilize data and quantitative research methodologies to inform decision making across the entire product design process/life-cycle.
• Strong interpersonal skills with the ability to establish credibility quickly and maintain excellent relationships.
• Strong organizational, communication and problem-solving skills.
• Ability to identify issues and effectively communicate needs for resolution.
• Strong work ethic, positive attitude, and servant leadership qualities with the ability to handle multiple tasks and set priorities.
• Project leadership skills.
• Ability to drive insights to action plans.
• Experience with Google Analytics

Raley’s