HomeJobsUnited StatesCaliforniaShopper Marketing Specialist

Shopper Marketing Specialist

$$$

THIS IS AN ONSITE POSITION IN OUR WEST SACRAMENTO OFFICE. NO REMOTE OPTION

Who We Are

The Raley’s Companies is a private, family-owned, and purpose-driven retail company headquartered in West Sacramento, CA. Since our founding in 1935, our store operations have grown to include more than 235 locations across four states and four Tribal Nations under eight well-known banners: Raley’s, Bel Air, Nob Hill Foods, Raley’s O-N-E Market, Bashas’, Food City, AJ’s Fine Foods and Bashas’ Diné Market. In addition, The Raley’s Companies bridges the divide between the physical and digital retail experiences through the operation of Apium Logistics, Fieldera and FieldTRUE. Built on a higher purpose, the organization and our over 21,000 employees are committed to quality offerings, exceptional service and doing right by our team members, communities and planet.

Perks & Benefits

  • Competitive compensation, paid weekly
  • Eligible for annual incentive bonus
  • Retirement Savings Plan – 401(k) including company contributions and matching funds
  • Tuition Reimbursement for qualified courses
  • Scholarship opportunities for continued education
  • Medical, dental and vision insurance for yourself and eligible dependents
  • Paid time off
  • Family leave and time off
  • Life insurance
  • Wellness Programs (Raley’s Healthy Lifestyles)
  • Flexible Spending Account (pre-tax – commuter, childcare, and medical expenses)
  • Health Savings Account
  • Corporate store and discount programs (10% off groceries, free items)
  • Discounts to amusement parks, gym memberships, mobile phone plans, etc.
  • Employee Assistance Program (free financial, legal, and mental health services)
  • Charitable contribution opportunity and volunteer time off and community events
  • Full on-site fitness center
  • On-site pop up grocery market
  • On-site all you can eat fruit bar

Compensation

The range displayed reflects the range the company reasonably expects to pay for the position. The actual compensation offered to the selected individual(s) will depend on their relevant education, training, or experience, among other bona fide factors.

Minimum starting salary: $75900

Maximum starting salary: $101510

What You Will Do

As a Shopper Marketing Specialist at Raley’s you will develop and manage the execution of shopper marketing programs, leveraging shopper insights and campaigns aligned with the Company’s and vendor’s strategic initiatives. This position establishes vendor and merchant relationships to develop an income-generating marketing sales channel of opportunities for Consumer-Packaged-Goods (CPGs), brands and brokers to promote campaigns and build customer loyalty. The Shopper Marketing Specialist manages the shopper marketing budget and is accountable for delivering campaign ROI objectives. This role requires comprehensive knowledge of digital commerce, website analytics, and translating analyses into insights and recommendations.

How You Will Make A Difference

  • You will develop and manage all shopper marketing campaigns across The Raley’s Companies to accomplish the established budget and sales goals.
  • You will manage and implement the expansion of shopper marketing activities, applications, and third-party marketplace functions, capabilities, and initiatives.
  • You will partner with CPGs and brands before and after campaigns to provide campaign performance predictions and results; collaborating to make qualitative and quantitative decisions that impact the shopper marketing experience.
  • You will perform digital merchandising and Search Engine Optimization (SEO) of shopper marketing assets and promotions to support campaigns.
  • You will oversee operational and fiscal activities for the Shopper Marketing experience, digital marketing, and promotions to include social advertising.
  • You will establish and implement data-driven shopper marketing plans and campaigns to acquire new customers, grow and retain existing customers, build customer loyalty, and drive profitability.
  • You will create shopper marketing strategies that improve consumer awareness and accelerate category adoption, in partnership with the Sales and Merchandising, Marketing and Loyalty teams.
  • You will serve as the vendor relationship manager for brands and manufacturers regarding shopper marketing capabilities.
  • You will assess customer behavior during campaigns and determine optimization strategies including merchandising, messaging, channel, and creative elements across the available shopper marketing platforms.
  • You will work cross-functionally with the Creative Team, Category Managers, Product Owners, Legal and Store Operations to improve shopper marketing opportunities and optimize executions while following established company guidelines.
  • You will develop and maintain metrics and analytics to communicate shopper marketing growth and engagement to stakeholders.
  • You will maintain the shopper marketing budget and revenue goals for each operating company.

Who You Are

  • You like to work in a fast-paced environment
  • You take initiative
  • You are detail-oriented and value accuracy
  • You demonstrate strong verbal and written communication skills
  • You have the ability to gain alignment across a diverse stakeholder group around priorities and plans in support of key business objectives
  • You have a strong background in marketing and e-commerce

How you align with our FAMILY values

Fearless: You’re passionate about solving complex problems.

Accountable: Your work shows you care, and you care as much as your passion for people.

Memorable: You make lasting impressions and connections.

Inspiring: You’re not afraid to THINK BIG!

Learning: You are consistently learning and staying up to date with current business and professional trends.

YOU: You make an immediate and lasting impact in everything you do.

Must Haves

  • Bachelor’s Degree in Marketing and a minimum of five or more (5+) years shopper marketing experience in an omnichannel retail environment, or an equivalent combination of education and experience.
  • Microsoft Office Suite Tools: Jira, Excel, Word, PowerPoint, Azure, and Project.
  • Design software: Adobe Creative Cloud, InDesign, Photoshop.
  • Merchandising tools: SAP, Syndigo and Bloomreach are preferred.
  • Deep understanding of how customers interface with grocery shopping in the current market.
  • E-commerce and/or food delivery sectors or understanding of the complexities of a marketplace/consumer platform model.
  • Knowledge of CRM/loyalty.
  • Collaborate with diverse teams in a dynamic, rapid growth environment.
  • Utilize data and quantitative research methodologies to inform decision making across the entire product design process/life-cycle.
  • Strong interpersonal skills with the ability to establish credibility quickly and maintain excellent relationships.
  • Strong organizational, communication and problem-solving skills.
  • Ability to identify issues and effectively communicate needs for resolution.
  • Strong work ethic, positive attitude, and servant leadership qualities with the ability to handle multiple tasks and set priorities.
  • Project leadership skills.
  • Ability to drive insights to action plans.
  • Experience with Google Analytics

Raley’s

Related jobs:

Creative Production Crew Casting Call for Art Project – New York City

Job Description

An upcoming creative art project in New York City is seeking experienced local production crew members to join a professional photography and visual arts production. The team is looking for talented individuals with backgrounds in photography assistance, casting, production support, hair and makeup, and on-camera talent. Priority positions include experienced photo assistants and casting directors. This is an exciting opportunity for creative professionals to collaborate on an artistic production and contribute their skills to a unique visual project.

Job Responsibilities

  • Collaborate with the creative team to support the successful execution of an upcoming art project.
  • Photo Assistants: Assist with photography equipment, lighting setups, studio preparation, and on-set technical support.
  • Casting Agents / Casting Directors: Help identify, coordinate, and manage suitable talent for the production.
  • Runners / Production Assistants: Support daily production operations, equipment coordination, and general on-set tasks.
  • Hair and Makeup Artists: Provide professional hair styling and makeup services for participating talent.
  • Models / Talent: Participate in creative photography sessions and follow artistic direction.
  • Maintain professionalism, teamwork, and effective communication throughout production.

Requirements

  • Seeking local production crew members based in New York City.
  • Open positions include:
    • Experienced Photo Assistants – Priority hiring.
    • Casting Agents / Casting Directors – Priority hiring.
    • Runners / Production Assistants.
    • Hair and Makeup Artists.
    • Models / Talent.
  • Relevant experience in photography, casting, production, beauty, or creative arts is preferred.
  • Strong communication and collaboration skills.
  • Ability to work efficiently in a professional creative production environment.
  • Comfortable following artistic direction and adapting to production needs.
  • Must be available to work locally in New York City.

Compensation

  • Compensation details have not been provided.

Job Title

Skycam Utility – Michigan @ Minnesota – 10/1/26-10/3/26

Job Description

MING Entertainment is hiring a Skycam Utility for Michigan @ Minnesota at Huntington Bank Stadium in Minneapolis, Minnesota (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.

Job Responsibilities

  • Assist Technical Operations with game-day operations and strike for remote TV broadcasts
  • Watch the cables and reels the Skycam hangs from to prevent tangling
  • Unload and load medium-to-heavy broadcast cases off the trucks

Requirements

  • Assist in set-up (unloading the truck, carrying equipment) and strike
  • Not afraid of heights; may need to climb or walk catwalks
  • Able to lift up to 40 lbs

Compensation

  • Pay rate not listed

 

Job Title

Skycam Utility – Miami @ Clemson – 10/1/26-10/3/26

Job Description

MING Entertainment is hiring a Skycam Utility for Miami @ Clemson at Memorial Stadium in Clemson, South Carolina (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.

Job Responsibilities

  • Assist Technical Operations with game-day operations and strike for remote TV broadcasts
  • Watch the cables and reels the Skycam hangs from to prevent tangling
  • Unload and load medium-to-heavy broadcast cases off the trucks

Requirements

  • Assist in set-up (unloading the truck, carrying equipment) and strike
  • Not afraid of heights; may need to climb or walk catwalks
  • Able to lift up to 40 lbs

Compensation

  • Pay rate not listed

 

Job Title

Runner II – Miami @ Clemson – 10/1/26-10/3/26

Job Description

MING Entertainment is hiring a Runner II for Miami @ Clemson at Clemson University in Clemson, South Carolina (10/1/26-10/3/26),for the ACC Huddle broadcast on ESPN. Runner II crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.

Job Responsibilities

  • Assist Operations and Production on site for remote broadcasts
  • Run errands, distribute information, and coordinate announcer arrivals and departures
  • Handle other show tasks as directed by the operations team

Requirements

  • Live within 100 miles of the venue
  • 21 or older with legal U.S. work status
  • Valid driver license
  • Minimum 8 shows as a regional-level runner in live remote productions
  • Reliable communication by cell, text, and email
  • Check in and out each day with the operations team
  • Positive, proactive attitude in a fast-paced, changing environment

Compensation

  • Pay rate not listed

 

Job Title

Utility II – Miami @ Clemson – 10/1/26-10/3/26

Job Description

MING Entertainment is hiring a Utility II for Miami @ Clemson at Clemson University in Clemson, South Carolina (10/1/26-10/3/26),for the ACC Huddle broadcast on ESPN. Utility II crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.

Job Responsibilities

  • Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
  • Unload and load medium-to-heavy broadcast cases
  • Lay out and pick up broadcast cabling; pull and coil cable for camera operators
  • Carry camera batteries

Requirements

  • Live within 100 miles of the venue
  • 18 or older with legal U.S. work status
  • Minimum 7 shows as a regional-level utility in live remote productions
  • Operational familiarity with TV equipment (cameras, cables, monitors)
  • Skilled at over/under cable wrapping and tidy coils
  • Positive, proactive attitude in a fast-paced, changing environment

Compensation

  • Pay rate not listed

 

Job Title

Skycam Utility – BYU @ TCU – 10/1/26-10/3/26

Job Description

MING Entertainment is hiring a Skycam Utility for BYU @ TCU at Amon G. Carter Stadium in Fort Worth, Texas (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.

Job Responsibilities

  • Assist Technical Operations with game-day operations and strike for remote TV broadcasts
  • Watch the cables and reels the Skycam hangs from to prevent tangling
  • Unload and load medium-to-heavy broadcast cases off the trucks

Requirements

  • Assist in set-up (unloading the truck, carrying equipment) and strike
  • Not afraid of heights; may need to climb or walk catwalks
  • Able to lift up to 40 lbs

Compensation

  • Pay rate not listed

 

Runner – Philadelphia @ Chicago – 9/28/26

Job Description

MING Entertainment is hiring a Runner for Philadelphia @ Chicago at Soldier Field in Chicago, Illinois (9/28/26),for the Monday Night Football broadcast on ABC. Runner crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.

Job Responsibilities

  • Assist Operations and Production on site for remote broadcasts
  • Run errands, distribute information, and coordinate announcer arrivals and departures
  • Handle other show tasks as directed by the operations team

Requirements

  • Live within 100 miles of the venue
  • 21 or older with legal U.S. work status
  • Valid driver license
  • Previous runner or PA experience
  • Reliable communication by cell, text, and email
  • Positive, proactive attitude in a fast-paced, changing environment

Compensation

  • Pay rate not listed

 

Job Title

Utility III – Alabama @ Mississippi St – 10/1/26-10/3/26

Job Description

MING Entertainment is hiring a Utility III for Alabama @ Mississippi St at The Junction in Starkville, Mississippi (10/1/26-10/3/26),for the SEC Nation broadcast on ESPN. Utility III crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.

Job Responsibilities

  • Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
  • Unload and load medium-to-heavy broadcast cases
  • Lay out and pick up broadcast cabling; pull and coil cable for camera operators
  • Carry camera batteries; may assist scenic or lighting and work overhead

Requirements

  • Live within 100 miles of the venue
  • 18 or older with legal U.S. work status
  • Minimum 10 shows as a regional-level utility in live remote productions
  • Operational familiarity with TV equipment (cameras, cables, monitors)
  • Skilled at over/under cable wrapping and tidy coils
  • Positive, proactive attitude in a fast-paced, changing environment

Compensation

  • Pay rate not listed

 

Job Title

Runner III – Alabama @ Mississippi St – 10/1/26-10/3/26

Job Description

MING Entertainment is hiring a Runner III for Alabama @ Mississippi St at The Junction in Starkville, Mississippi (10/1/26-10/3/26),for the SEC Nation broadcast on ESPN. Runner III crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.

Job Responsibilities

  • Assist Operations and Production on site for remote broadcasts
  • Run errands, distribute information, and coordinate announcer arrivals and departures
  • Handle other show tasks as directed by the operations team

Requirements

  • Live within 100 miles of the venue
  • 21 or older with legal U.S. work status
  • Valid driver license
  • Minimum 10 shows as a regional-level runner in live remote productions
  • Reliable communication by cell, text, and email
  • Positive, proactive attitude in a fast-paced, changing environment

Compensation

  • Pay rate not listed

 

Job Title

Utility III – Philadelphia @ New Jersey – 9/30/26

Job Description

MING Entertainment is hiring a Utility III for Philadelphia @ New Jersey at Prudential Center in Newark, New Jersey (9/30/26),for the NHL hockey broadcast on ESPN. Utility III crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.

Job Responsibilities

  • Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
  • Unload and load medium-to-heavy broadcast cases
  • Lay out and pick up broadcast cabling; pull and coil cable for camera operators
  • Carry camera batteries; may assist scenic or lighting and work overhead

Requirements

  • Live within 100 miles of the venue
  • 18 or older with legal U.S. work status
  • Minimum 10 shows as a regional-level utility in live remote productions
  • Operational familiarity with TV equipment (cameras, cables, monitors)
  • Skilled at over/under cable wrapping and tidy coils
  • Positive, proactive attitude in a fast-paced, changing environment

Compensation

  • Pay rate not listed

 

Job Title

Skycam Utility – Notre Dame @ North Carolina – 9/30/26-10/3/26
Job Description

MING Entertainment is hiring a Skycam Utility for Notre Dame @ North Carolina at Kenan Memorial Stadium in Chapel Hill, North Carolina (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.

Job Responsibilities

  • Assist Technical Operations with game-day operations and strike for remote TV broadcasts
  • Watch the cables and reels the Skycam hangs from to prevent tangling
  • Unload and load medium-to-heavy broadcast cases off the trucks

Requirements

  • Assist in set-up (unloading the truck, carrying equipment) and strike
  • Not afraid of heights; may need to climb or walk catwalks
  • Able to lift up to 40 lbs

Compensation

  • Pay rate not listed

 

Job Title

Skycam Utility – Florida @ Missouri – 9/30/26-10/3/26

Job Description

MING Entertainment is hiring a Skycam Utility for Florida @ Missouri at Faurot Field at Memorial Stadium in Columbia, Missouri (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.

Job Responsibilities

  • Assist Technical Operations with game-day operations and strike for remote TV broadcasts
  • Watch the cables and reels the Skycam hangs from to prevent tangling
  • Unload and load medium-to-heavy broadcast cases off the trucks

Requirements

  • Assist in set-up (unloading the truck, carrying equipment) and strike
  • Not afraid of heights; may need to climb or walk catwalks
  • Able to lift up to 40 lbs

Compensation

  • Pay rate not listed

 

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
11-10-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!

Stay Safe in the Industry

Simple steps to protect your career and avoid scams.