Job Summary:
Source insights and measuring programs in support of developing key insights and analytics to support the FMC, MMC, EVP, and OND portfolio plans. Formulate and recommend adjustments to brand marketing based on data analysis.
WHAT YOU WILL DO
Duties and Responsibilities:
(This list is not exhaustive and may be supplemented as necessary by the Company)
· Develop key insights and analytics to support FMC, MMC, EVP, and OND brand portfolios.
· Source insights and measure program effectiveness related to the brand portfolio plans.
· Formulate and recommend adjustments to brand marketing plans based on data analysis.
- Develop plans and programs to support brand portfolio strategy through timely and high-quality analysis of brand and market conditions across all product categories.
- Support brand activities by developing and tracking key performance metrics, and actively providing analysis and insights to commercial leadership.
· Identify, monitor, analyze, and report on drivers of changes in brand and market performance.
· Manage a process of regularly analyzing competitive performance data to proactively identify areas of concern or opportunity and recommend tactical plans to align with brand and company objectives.
· Conduct market opportunity analysis to support new product launches and current product expansion campaigns.
· Incorporate consumer research and insights to further organizational understanding of adult consumer decision making and the impact on Company products and business.
· Partner with other areas of the Company and within Business Intelligence and Insights to provide analysis focused on the improvement of organizational intelligence.
· Perform other job-related duties as assigned.
Required Minimum Qualifications:
Education and Experience:
- Bachelor’s degree in Business Management, Economics, Business Analytics, Marketing, Finance, or related field of study and 5+ years related work experience.
- Must be 21 years of or older.
- Experience to include, but is not limited to:
- Developing and communicating insight-led recommendations to enhance business performance
- Data mining and statistical analysis
Knowledge of:
- Intermediate to Advanced proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint & Teams)
- Intermediate to Advanced proficiency with programming languages such as Java, Python, “R”, among others
Skilled in:
- Verbal and written communication
- Attention to detail
- Problem/situation analysis
- Effective time and task management
- Multitasking capabilities
- Flexibility and adaptability
Ability to:
- Communicate to a broad and diverse audience.
- Plan, organize, prioritize, and manage projects or programs.
- Maintain effective working relationships.
- Demonstrate critical thinking.
- Prioritize assignments, workload, and manage time accordingly.
- Travel domestically as the role requires.
Preferred Qualifications:
Experience:
- Equivalent role within another CPG company
- Strong commercial focus with proven conceptual and analytical skills
- Ability to challenge and identify opportunities that impact financial and operational performance
Work Environment and Physical Demand:
- Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs.).
- Walks, sits, or stands for prolonged periods.
- Requires prolonged machine operation including computer and keyboard equipment.
This job description is intended to be generic in nature and describe the essential functions of the job. It is not necessarily an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position.
ITG Brands
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