Marketing Coordinator

About TMJ & Sleep Therapy Centre

In 2013, Dr. Daniel Klauer chose to limit his practice to treating patients with craniofacial pain, TMD and sleep disorders due to the overwhelming need within the community. During his years in general dentistry, Dr. Klauer learned to identify the origin of patients’ pain and sleep problems and it became increasingly clear that he could drastically impact their lives now and in the future. Thus, the TMJ & Sleep Therapy Centre was born!

 

Now, 10 years later, our team consists of: 5 incredible Providers; a skilled and kind-hearted Clinical Team; a considerate and helpful Administrative Team; and an equally as great Marketing Team that we’re looking to expand. Our Dream Team, as we tend to call ourselves, operates on the core values to: Embody Integrity and Authenticity, Commit to Life-Long Learning and Greatness, Provide Patients Hope and Focus, Be Passionate about Your Purpose, and Build Relationships with Transparent Communication. As a team, we strive to maintain positive attitudes, a healthy work-life balance, and a culture centered around helping our patients succeed.

 

Job Description

The Marketing Coordinator is responsible for internal marketing activities that support our strategic marketing plan. In this role, you will be responsible for executing various events and managing the company’s Social Media presence. We’re looking for a marketer who is friendly, outgoing, reliable, and able to deliver on a wide range of marketing strategies, tactics, and initiatives.

 

What You’ll Do

Develop and maintain the social media presence of the brand

• Work closely with our marketing partner to develop content
• Schedule and monitor content across channels
• Integrate yourself into the clinical side of the practice to increase patient engagement while generating ideas for posts, patient content, recording testimonials, etc.
• Draft timely and thoughtful responses to inbound communications
• Educate and invite the team to collaborate on cultural and creative trends across platforms

Be the designated, onsite event host and deliver all event-related communication

• Utilize the company’s email platform to conduct all pre and post event communication, including: invitations, surveys, CE certificates, etc.
• Manage event registrations utilizing identified platforms
• Onsite event management, including: set up, clean up, arranging catering, running errands, taking photos and developing timely content for social media

Develop, execute, and track marketing campaigns such as: email, social media, digital campaigns, and events

• Maintain the physical appearance of the brand throughout the practice to boost the success of marketing campaigns, new patients, and new clients
• Utilize email campaigns to improve patient and client retention and drive business growth
• Ensure accuracy of client data and opportunities in CRM
• Utilize CRM to send event reminders and communication to clients

Provide other marketing support and perform administrative-related tasks as needed

• Maintain inventory of departmental supplies and marketing print material
• Ensure marketing materials are efficiently distributed to the target audience
• Coordinate with printing and other marketing vendors as needed
• Manage distribution of outgoing material, gifts, and thank you’s
• Facilitate staff gifts for team birthdays and anniversaries, arrange activities to boost morale, conduct internal marketing, and organize team building events
• Organize and assemble items for community drops as determined by the Director of Business Development.
• Assist administrative team with patient calls and other tasks as needed

What We’re Looking For

• 1-2 years of experience in Social Media Marketing and/or Email Marketing
• Ability to work collaboratively with other team members, creative teams, and outside clients
• Comfort using communication tools and apps like Constant Contact, HubSpot, EHR Software, and Patient Communicators
• Exquisite copywriting and proofreading capabilities
• Outstanding organizational skills and attention to detail
• Superb communication skills with ability to interact, influence, and align with all levels of the organization, both internal and external
• A team-oriented, positive attitude and motivational mindset
• Proficiency in Microsoft Office applications (Outlook, Word, Excel, PPT)
• Ability to work a flexible schedule to meet the needs of the job. Some nights and weekends required

 

Nice-to-Haves

• Associates or Bachelors degree in Marketing, Communications, or related field
• Command of creative tools and apps like Canva, Adobe Creative Cloud

Schedule Expectations

• Monday-Thursday: 8:00am-4:00pm
• Friday: 9:00am-3:00pm
• Some nights and weekends required for events

Perks & Benefits

• Health Insurance
• 401(k) and retirement benefits
• Bonus structure
• Monthly Mental Health Day
• Reimbursement for travel
• Paid time off
• Medical leave benefits
• Team outings, retreats, and events
• Continuing education opportunities
• A respectful, empowering, and family-oriented work environment

TMJ & Sleep Therapy Centre of Northern Indiana