About the Role
We are seeking a self-motivated International Marketing Manager to lead Ariat’s global marketing efforts with vision and purpose. As a key member of the Brand Team, the International Marketing Manager must have a strong foundation in brand marketing and communications to global regions. Ariat’s regional businesses are a combination of subsidiaries, distributors, agents and retailers in different markets. This role will focus on cohesion between Ariat headquarters and our global regions.
This individual will lead marketing communication to the regions, driving Ariat brand awareness while aggregating regional feedback and communicating needs to central team members. Responsibilities include overseeing brand consistency, approving third party activities and implementing best practices from the US across the global markets as appropriate. This role is a combination of both strategy and tactics – leveraging internal education and consultative roles both to and from regions.
This position reports to the Sr. Director of Omni-channel Brand Marketing. This will be a highly cross-functional role, partnering with brand managers, creative, analytics, external agencies, and other internal partners to build brand presence in long term and emerging markets. This role will have significant interface with Ariat’s Marketing leadership.
You’ll Make a Difference By
- Owning communication from central brand to regions, providing insight into brand objectives, executional strategy and media plans.
- Creating tandem marketing strategies with Regional VPs to elevate the brand and drive the business across all channels.
- Gathering information from regions, building understanding of regional needs, gaps and opportunities to improve go-to-market (GTM) plans and strategy.
- Establishing and updating brand guidelines. Review and approve all global creative and budgets.
- Partnering with brand managers to understand key campaign goals, audiences and creative. Make recommendations to regional partners for local executions.
- Partnering closely with digital marketing team to understand brand awareness & traffic driving strategies including social platforms, and conventional channels. Make recommendations to regional partners for local executions.
- Leading regular calls with regional marketing directors and teams to ensure seamless communication, addressing needs, and ensuring visibility of successes & opportunities.
- Aggregating and delivering weekly international business updates to the senior leadership team.
- Creating compelling global consumer experiences.
- Continuously building your global understanding and evaluating data to guide decisions.
- Keeping up to date on the evolving digital media landscape, including platform updates, marketing trends, competitor activity and best practices to maximize brand exposure in external markets.
About You
- 5+ years of relevant marketing experience working on a global team or managing global communications.
- Experience in footwear or apparel business is a plus. Exposure to equestrian, western, outdoor or work channels is a strong plus.
- Understanding of key media channels including paid social, video, TV, radio and more.
- Experience with Google Analytics.
- Must be a strong communicator who is able to effectively communicate across potential language barriers and international regions. Multiple language (especially Spanish or Chinese) ability is a plus.
- Rigorously detail oriented and very strong project management skills.
- Ability to work in a fast-paced environment and track/manage multiple projects at a time.
- Highly driven and curious with a positive, team-oriented attitude and learning mindset.
About Ariat
Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for riders, ranchers, workers, and outdoorsmen who care about performance, quality, comfort, and style.
The salary range for this position is $110,000 – $120,000 per year.
The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.
Ariat’s holistic benefits package for full-time team members includes (but is not limited to):
- Medical, dental, vision, and life insurance options
- Expanded wellness and mental health benefits
- Paid time off (PTO), paid holidays, and paid volunteer days
- 401(k) with company match
- Bonus incentive plans
- Team member discount on Ariat merchandise
Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.
Ariat International
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