About the Role
We are seeking a self-motivated International Marketing Manager to lead Ariat’s global marketing efforts with vision and purpose. As a key member of the Brand Team, the International Marketing Manager must have a strong foundation in brand marketing and communications to global regions. Ariat’s regional businesses are a combination of subsidiaries, distributors, agents and retailers in different markets. This role will focus on cohesion between Ariat headquarters and our global regions.
This individual will lead marketing communication to the regions, driving Ariat brand awareness while aggregating regional feedback and communicating needs to central team members. Responsibilities include overseeing brand consistency, approving third party activities and implementing best practices from the US across the global markets as appropriate. This role is a combination of both strategy and tactics – leveraging internal education and consultative roles both to and from regions.
This position reports to the Sr. Director of Omni-channel Brand Marketing. This will be a highly cross-functional role, partnering with brand managers, creative, analytics, external agencies, and other internal partners to build brand presence in long term and emerging markets. This role will have significant interface with Ariat’s Marketing leadership.
You’ll Make a Difference By
- Owning communication from central brand to regions, providing insight into brand objectives, executional strategy and media plans.
- Creating tandem marketing strategies with Regional VPs to elevate the brand and drive the business across all channels.
- Gathering information from regions, building understanding of regional needs, gaps and opportunities to improve go-to-market (GTM) plans and strategy.
- Establishing and updating brand guidelines. Review and approve all global creative and budgets.
- Partnering with brand managers to understand key campaign goals, audiences and creative. Make recommendations to regional partners for local executions.
- Partnering closely with digital marketing team to understand brand awareness & traffic driving strategies including social platforms, and conventional channels. Make recommendations to regional partners for local executions.
- Leading regular calls with regional marketing directors and teams to ensure seamless communication, addressing needs, and ensuring visibility of successes & opportunities.
- Aggregating and delivering weekly international business updates to the senior leadership team.
- Creating compelling global consumer experiences.
- Continuously building your global understanding and evaluating data to guide decisions.
- Keeping up to date on the evolving digital media landscape, including platform updates, marketing trends, competitor activity and best practices to maximize brand exposure in external markets.
About You
- 5+ years of relevant marketing experience working on a global team or managing global communications.
- Experience in footwear or apparel business is a plus. Exposure to equestrian, western, outdoor or work channels is a strong plus.
- Understanding of key media channels including paid social, video, TV, radio and more.
- Experience with Google Analytics.
- Must be a strong communicator who is able to effectively communicate across potential language barriers and international regions. Multiple language (especially Spanish or Chinese) ability is a plus.
- Rigorously detail oriented and very strong project management skills.
- Ability to work in a fast-paced environment and track/manage multiple projects at a time.
- Highly driven and curious with a positive, team-oriented attitude and learning mindset.
About Ariat
Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for riders, ranchers, workers, and outdoorsmen who care about performance, quality, comfort, and style.
The salary range for this position is $110,000 – $120,000 per year.
The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.
Ariat’s holistic benefits package for full-time team members includes (but is not limited to):
- Medical, dental, vision, and life insurance options
- Expanded wellness and mental health benefits
- Paid time off (PTO), paid holidays, and paid volunteer days
- 401(k) with company match
- Bonus incentive plans
- Team member discount on Ariat merchandise
Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.
Ariat International
Related jobs:
Job Description
A film production team is seeking Production Assistants for a one-day union shoot in Peekskill, New York. This is a great opportunity for individuals looking to gain hands-on experience on set and work closely with a professional film crew. The selected candidates will assist in various on-set operations and contribute to the smooth running of the production.
Job Responsibilities
-
Support the production team during filming.
-
Assist with setup, organization, and coordination on set.
-
Perform general production duties as assigned.
-
Maintain a positive, professional attitude while working with cast and crew.
-
Follow directions efficiently in a fast-paced environment.
Requirements
-
Must be available for the one-day shoot in Peekskill, NY.
-
Prior production experience preferred but not required.
-
Must be punctual, reliable, and professional.
-
Ability to work well under direction and as part of a team.
Compensation
-
Paid opportunity (Union rate)
Job Description
A dynamic film production is seeking experienced and motivated crew members to join the team. This is an excellent opportunity to gain hands-on experience and contribute to a professional production with Barrington Marson Productions.
We are currently hiring for paid positions, and applicants must be flexible with pay. Ideal candidates are passionate about filmmaking, work well under pressure, and thrive in a collaborative environment.
Available Positions
-
Gaffer – Responsible for designing and executing the lighting plan in collaboration with the Director of Photography.
-
First Assistant Director – Oversees the shooting schedule, manages the set, and ensures smooth coordination between departments.
-
Script Supervisor – Maintains script continuity, tracks daily progress, and ensures consistency across scenes.
Job Responsibilities
-
Collaborate with the production team to meet creative and technical goals.
-
Maintain professionalism, punctuality, and attention to detail on set.
-
Communicate effectively with the director and crew to ensure smooth production operations.
-
Execute assigned duties according to industry standards and safety guidelines.
Requirements
-
Previous experience in film or television production preferred.
-
Strong understanding of on-set procedures and communication.
-
Must be adaptable, reliable, and organized.
-
Willingness to work flexible hours based on production needs.
Compensation Details
-
Paid Positions
-
Flexible Pay (rates discussed based on experience and availability)
This is a great opportunity to work with a creative team and gain valuable credits in professional filmmaking.
Job Description:
Casting directors are seeking passionate and creative crew members for a series of short film reel projects in Austin, TX. This is an excellent opportunity for emerging filmmakers and production talent to gain hands-on experience, build credits, and collaborate with directors on professional-grade projects. Final films will be showcased publicly upon completion, offering valuable exposure for participants.
Job Responsibilities:
-
Collaborate with directors and production teams to bring short film projects to life
-
Assist in key departments such as cinematography, sound, lighting, art direction, and editing
-
Support day-of production needs, setup, and coordination
-
Contribute creatively and professionally to the overall success of each project
Requirements:
-
Open to cinematographers, sound designers, lighting crew, editors, art department members, and production assistants
-
Must be reliable, collaborative, and enthusiastic about filmmaking
-
Based in Austin, TX or able to self-report to set
-
Open to working on short, single-day shoots
-
Ideal for students, emerging filmmakers, and those building their reel
Compensation:
-
Unpaid volunteer positions
Crew Call for Lioness Season 3
Job Description
The hit Paramount+ series Lioness is gearing up for Season 3 and is now hiring crew members. This is an exciting opportunity to join a major television production and contribute to a high-profile project. Multiple crew positions, including Production Assistants, are available.
Job Responsibilities
-
Support production team on set during filming
-
Assist with daily tasks and logistics to ensure smooth operations
-
Work collaboratively with cast, crew, and department heads
-
Maintain professionalism and flexibility in a fast-paced production environment
Requirements
-
Must have a valid Texas driver’s license
-
Must have a personal vehicle for reliable transportation
-
Previous experience on professional productions is a plus
-
Strong organizational and communication skills
Compensation
-
Paid positions, compensation details provided upon booking
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities