The Choice Inc is seeking a Digital Marketing Director for our client- a major retail organization.
This is a one year contract opportunity. Strong preference for candidates in the DC area; (Preferred schedule: M/F remote; T-Th in office, some flexibility might be available).
Qualifications:
- 4 to 6 years of hands on marketing experience
- Able to lead strategy, execute, and optimize acquisition and engagement campaigns across digital channels including paid social (LinkedIn, Meta) paid search/PPC and platforms including GDN, Outbrain, Taboola and more.
- Strong and recent experience working in Marketo and/or Salesforce Marketing Cloud is a must.
- Previous experience with a larger association, membership organization, and/or retail industry preferred
Job Duties:
- Work with Senior Director of Digital Marketing and Social Media Director to craft, develop, deploy and analyze multiple lead generation campaigns across different channels and industry audiences
- Serve as an internal digital liaison and partner with internal stakeholders, media partners and external partners/agencies
- Measure digital performance and provide actionable insights on audience performance and best practices
- Work daily in digital platforms including Marketo/Salesforce Marketing Cloud, GA4, social advertising and native advertising platforms, ie Taboola/Outbrain
- Supports revenue and growth programs including annual summits and trade show.
- Ensuring up to date data on present audience; growing new audiences within member and non-member brands
This individual will report to the Senior Digital Marketing Director.
Covid 19 vaccination policy: This organization requires full Covid-19 vaccination.
The Choice, Inc.
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