Marketing Manager

About Dar-us-Sakina

Dar-us-Sakina is a 501c3 nonprofit organization dedicated to providing inclusive opportunities and support to individuals with disabilities and their caregivers in the Muslim community of Houston.

Job Summary

The Marketing Manager will be responsible for all marketing and outreach initiatives related to the organization. This is an exciting opportunity to help increase the exposure of an organization that is making a tremendous impact in our community. Broaden our reach and strengthen our brand through storytelling in channels that support our organization. Use your creative digital and marketing talents to convey the inspiring message of inclusion to Houston and beyond. The ideal candidate would be compassionate and supportive of inclusion and comfortable interacting with individuals of all physical and cognitive abilities.

Job Responsibilities

General Marketing (25%)

• Serve as the marketing subject matter expert, reporting into the Director of Operations
• Coordinating with third party design service to fulfill brand and digital design needs (flyers, print material, merchandise, presentations, banners, displays)
• Manage other external vendor relationships (or volunteers responsible for designated marketing tasks) with the Director of Operations including web developers, photographers, videographers, and PR, etc.
• Reading/Research: This role will require reading and staying up to date on digital marketing, financial, and other news to help marketing plans align with the needs of donors
• Responsible for quantifying the success of marketing efforts and assessing future needs. Reporting results to leadership and identifying opportunities for optimization

Content Creation (60%)

• Create and manage marketing campaigns, projects, and other internal and external communication initiatives
• Social Media Marketing: responsible for creating and managing all content, driving traffic, increasing engagement
• Create and manage the development of internal and external Dar-us-Sakina collateral material
• Responsible for all marketing initiatives at every Dar-us-Sakina event (regardless of event scale)
• Provide support on any additional marketing initiatives as needed by the Director of Operations and Program Managers
• Routinely audit materials and communications for opportunities/needs to refresh to maintain market efficiency

Strategy (15%)

• Play an active voice in team meetings and planning sessions
• Collaborate with Director of Operations, various leaders and board members in development and implementation of editorial and communications calendars including print and digital campaigns, e-blasts, and social media; ensuring deadlines are achieved
• Collaborate with Fundraising team on the planning of year-long donor communications strategy – including direct mail, digital, and engagement campaigns
• Quarterly Social Media strategy management- this is a key marketing driver and we need to be innovative with content
• Identifying key community events where Dar-us-Sakina sets up a marketing booth to increase community outreach; responsible for being present at the booth and actively engaging community members
• Effectively presenting the mission/vision of the organization and its function in the community at outreach events

Locations and Commitments

• Full time, hybrid position with dedicated in-office days
• Local travel by car depending on where events are being held
• Role reports to the Director of Operations

Job Skills and Qualifications

• Minimum of 5+ of experience in a marketing or marketing-equivalent role
• Strong creative, strategic, analytical, organizational, written, and oral communication skills
• Demonstration of success in leading or collaborating on the design and production of projects in varying medias, including print, digital, and video
• Proficient in the following software/platforms:

Microsoft Office, Adobe Publisher, Canva, Visme, WordPress, Google Analytics, Mailchimp (or a similar email marketing platform), Hootsuite (or a similar social media scheduling platform), Salesforce (or a similar CRM tool), Adobe Premiere (or a similar video editing software) a plus, but not required, Adobe creative products (particularly Photoshop, InDesign, Illustrator, and Acrobat) a plus, but not required

• Experience managing and meeting budgets, and hiring, training, developing, supervising, and appraising vendors
• Graphic design experience/training strongly encouraged
• Capable of managing multiple short-term and long-term projects at once and working under tight deadlines
• Ability to use a PM tool such as Trello
• Proven ability to collaborate with team members, stakeholders, and external vendors
• Bachelor’s degree in marketing, journalism, or a similar field preferred

Candidates will be asked to provide a marketing portfolio

Dar-us-Sakina