Coordinates and maintains marketing initiatives for the Company by implementing marketing campaigns, maintaining promotional materials inventory, assist in planning meetings and trade shows, develop web content, and overall work to strengthen and promote brand recognition and sales.
Assist with building company sales goals and efforts to increase revenue and launch products as needed. Provide support for the internal and external sales team.
JOB ACCOUNTABILITIES:
· Ensure consistent presentation of company image through digital, print, and social media advert by upkeep of the Company’s websites including but not limited to, content updates, additions, search engine optimization, etc.
· Willingness to learn medical software and adapt quickly
· Promotes products or services at conventions, seminars, and trade shows.
· Assists in preparation and attends meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
· Contributes to the maintenance and growth of the Company’s Social Media Account based on market trends and goals of the Company
· Helps to manage and develop marketing materials ensuring they are relevant by assessing current inventory and forecasting future supply demands.
· Assist in the artwork design, creation, and execution of brochures, business cards, advertisements, presentations, coupons, flyers, etc.
· Works closely with sales to ensure campaign goals are achieved and tracks public responses.
· Assists with maintaining sales training materials for when new sales representatives join the company.
· Listens to and works closely with the sales team, enabling them to meet their objectives by providing them with the appropriate tools and materials to attract and drive new business
· Assists with monitoring bid sites and assists with completion of all Bids, RFP’s and RFI’s.
· Prepares reports by collecting and analyzing information.
COMPETENCIES:
- Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives
- Problem Solving – Identifies and resolves problems time efficiently; Gathers and analyzes information; Develops solutions; Works well in group problem solving situations; Uses reason
- Customer Service – Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance
- Cost Consciousness – Works within approved budget; Develops and implements cost saving measures; Conserves company resources
- Oral Communication – Speaks clearly and persuasively; Listens and gets clarification when necessary; Responds informatively to questions
- Written Communication – Writes clearly and concisely; Edits work; Varies writing style to meet specific needs; Presents numerical data effectively; Able to read and interpret written information
- Social perceptiveness
- Working knowledge of Microsoft Office (Word, Excel, Outlook, Teams, etc), Adobe Creative Suite
- Knowledge of WordPress, Google Analytics, and SEO a plus.
- Willingness to learn new technologies to enable marketing to stay current in the marketplace
SUPERVISORY RESPONSIBILITY:
This position does not have supervisory responsibilities.
WORK ENVIRONMENT & PHYSICAL DEMANDS:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. The physical demands to successfully perform the essential functions of this job are as follows:
- While performing the duties of this job, the employee is regularly required to sit for prolonged periods of time; talk or hear.
- The employee is occasionally required to stand; climb or balance; and stoop, kneel, crouch or crawl.
- Ability to uphold the stress of traveling.
- The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
POSITION TYPE/ EXPECTED HOURS OF WORK:
This is a Full-Time Non-Exempt* position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m
TRAVEL:
Ability to travel up to but not limited to 20% of the year, domestic & international
JOB QUALIFICATIONS:
- Minimum Education: Bachelor’s degree or higher in Marketing, Communications, or related field
- Minimum Experience: 2 years in social media marketing, sales and SEO
- Preferred Experience: 3-5 years, or equivalent combination of education and experience
- Valid Driver’s License
- Experience in Trade Show Coordination a plus
OTHER DUTIES:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Job Type: Full-time
Salary: $40,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Work Location: In person
EndoSoft
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