Performance Marketing Media Director

Town Hall—a high-growth agency providing digital marketing services to nonprofit and higher education clients-seeks a Media Director to lead media planning and activation across our client portfolio of education and mission-driven brands. This role will report to the Media Group Director and is responsible for developing high quality media strategy and campaign execution; understanding the clients’ industry and business objectives; mentoring and coaching planning and activation associates; and acting as a partner to creative and account teams to deliver business-impacting results for our clients.

The Town Hall office is located in midtown Manhattan and we are working in-office three days per week. Remote candidates are not currently being considered for this position.

What You’ll Do

The Performance Marketing Media Director will be a champion for excellent media practices, develop effective strategy and tactical recommendations, and ensure campaigns are executed correctly. The Performance Marketing Media Director will generously share their marketing and media knowledge with all teams and seek to leverage emerging digital media opportunities and tools. In collaboration with their teammates, the Performance Marketing Media Director will nurture and expand existing client relationships by driving

In collaboration with the Media Group Director, the Performance Marketing Media Director will manage internal and external media team partners, delegating tasks and reviewing deliverables before representing the team’s work with the wider internal team and at one-off and recurring client meetings. Working closely with account managers and the creative team, the Media Director will ensure a cohesive campaign approach and messaging to drive clients’ business results. Day-to-day collaborators for this role include the Media Group Director, Senior Media Planner, Media Buyer, Search Analyst, Account Manager, and Associate Creative Director.

Sample Day-to-Day Responsibilities

• Develop comprehensive media strategies with an analytical approach that leverage paid social, paid search, display, and emerging technologies to reach clients’ campaign and business objectives
• Create cross-platform tactical media plans, detailing audiences, learnings agenda, and ongoing testing plans
• Ensure campaign set up, targeting, budgets, and tracking are implemented correctly ahead of campaign launch
• Collaborate with Analyst to develop measurement strategies and insights from campaign data
• Provide insights for client-facing reports; deliver presentations to clients as needed
• Manage, maintain, and clearly communicate budget status and considerations to Account and Media Buyers
• Oversee documentation and plans developed by media team members, ensuring highest quality and comprehensive materials are delivered to the client
• Attend and contribute during internal and client-facing meetings, speaking to media campaign performance and insights-driven recommendations
• Facilitate communications with external vendors and partners
• Manage a cohesive team consisting of buying, planning and analytics professionals working across one or more clients
• Provide leadership, mentorship, and technical expertise
• Collaborate with Media Group Director to establish internal policies and POVs on agency partnerships, the media landscape, and current client business cases

Requirements

• 8+ years experience in a digital marketing/advertising role, media planning and/or activation experience required
• Experience working on higher education or cause/non-profit clients is a plus, with a focus on performance-media
• The successful candidate will demonstrate a track record of the following behaviors:
  • Responsive: to clients and teammates, using excellent communication skills to inform, educate and collaborate
  • Proactive: anticipates issues and questions and sets the team up for continued, long-term success
  • Analytical: uses data to drive insights, developing hypotheses and testing plans that illuminate new insights and drive clients’ business results
  • Innovative: continually seeking out new opportunities and tools for media team and client investment, not settling for “business as usual”
• Managing campaign budgets, accruals and actualizations
• Knowledge of media buying and the interplay of platforms within the funnel
• Experience with and/or working knowledge of the following platforms:
  • Programmatic/Display, such as Google Campaign Manager and Display & Video 360 experience; The Trade Desk
  • Paid social platforms, such as Facebook, Instagram, Twitter, LinkedIn Snapchat, Pinterest, Tik Tok
  • Paid search, such as Google Ads, Microsoft Bing
• Ability to run Google Analytics custom reporting, analyze performance trends, and speak to reporting insights
• Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)

Benefits

• Starting salary $115,000, commensurate with experience
• Health care plan (medical, dental and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Town Hall Agency