Marketing and CRM Manager

Job Description:

Misura Group is seeking a Marketing and CRM Manager to join our team! You will develop a cohesive marketing strategy aligned to our Employer Brand with a goal to increase visibility and engagement of our services to a target audience of client companies and passive talent.

Development of Marketing Strategy:

• Create cohesive marketing strategy aligned to Employer Brand across all mediums (website, LinkedIn, CRM Crelate, Industry related marketing avenues)
• Own/manage all written and digital content aligned to voice of customer and target audience including job postings
• Manage all aspects of marketing campaigns, including automation and setting deployment strategies via Crelate
• Manage proactive personalized messaging to candidates via automated communication and outreach via Crelate
• Collaborate with Account Managers/Recruiters to create segment specific email and text drip campaigns and LinkedIn posts with goal to increase company awareness and brand (i.e., industry and segment content, company updates, job opportunity announcements)

Increase Passive Talent Pipeline:

• Develop process, deployment strategy, and content to increase and nurture passive talent pipeline within CRM, Crelate
• Proactively increase pipeline of potential talent in CRM for recruiters and sourcers to leverage
• Scrape sites (newsletters, association member lists, magazine articles) to add key talent by industry and segment to CRM
• Leverage knowledge in search fundamentals (Boolean) on sourcing platforms to identify passive talent

Data Analytics:

• Act as primary administrator or sole user, develop best practices, maintain data integrity for Misura Group Tech Stack (Crelate, Constant Contact, ZoomInfo, LinkedIn, Indeed, WordPress, Libsyn, Rev.com)
• Develop a QA process and campaign scorecard for reporting and other CRM initiatives as necessary

What you need to be successful:

• Be a motivated self-starter, able to work independently while contributing to a team goal
• Have experience with an applicant tracking system (ATS), CRM, or other database technology
• Proficient in Microsoft Excel, LinkedIn, Chrome extensions, Boolean and/or advanced search methods
• Meticulous attention to detail and quality/accuracy of data
• Proven ability to effectively collaborate with the team

Who we are:

Misura Group is an executive recruiting firm dedicated to the lumber and building materials industry.

• Our Vision is to empower leaders to build successful teams in the Building Materials industry through innovative talent solutions.
• Our Mission is to create opportunities for powerful growth by inspiring leaders to hire smarter.

Why work with us?

We are an energetic and fast-paced team that is dedicated to continuous improvement and professional development. Our core values are the heart of our culture and have become the foundation on which we perform our work.

• People First: We empower people.
• Customer-Focused: We listen and respond to our customers. We redefine our impact to our customers, daily.
• Long-Term Relationships: We build lasting relationships through communication, collaboration, and mutual trust.
• Continuous Improvement: We have a blameless culture that promotes radical transparency and embraces metrics.
• Determined to Win: We compete, own the outcome, and celebrate as team.

Misura Group