Director of Product Marketing

Are you an experienced and well-rounded marketing professional looking for a new challenge? Can you create marketing campaigns, and manage projects from concept to completion? Does the opportunity to participate in an industry-wide transition to products that are not only functional but better for the planet sound exciting? If this sounds like you, Kanak Naturals has an opportunity available that might be just what you’re seeking!

Kanak Naturals is a rapidly-growing manufacturer and distributor of single-use dinnerware and food packaging products made of sustainable and compostable materials. Our products are reducing dependence on landfill-clogging plastic, foam, and paper products throughout the country. Our continuing success has created a need for a Director of Marketing at our Fort Wayne, Indiana headquarters.

The Director of Marketing is responsible for conceptualizing, creating, and implementing all marketing efforts. Working independently, this role requires the ability to work closely with senior management, sales, and operations to creative awareness of Kanak Naturals and the quality products we offer.

This role requires exceptional creativity, attention to detail, ability to analyze market data, and good project management skills. In this role you will have the following duties and responsibilities:

• Direct the development and execution of comprehensive, measurable strategic marketing plans to meet the goals and objectives of the company.
• Gather and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Forecast and analyze sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.
• Conduct pricing research and analysis to ensure competitive product and service pricing.
• Oversee the development and maintenance of marketing budgets; prepares reports as needed.
• Develop, maintains, and manages consistent corporate image throughout all marketing and promotional materials and product lines.
• Collaborate with sales and product teams to develop branding messages.
• Identify target customers and markets.
• Develop and distributes materials related to sales, training, and marketing.
• Collaborate participates in and coordinates promotional activities or trade shows.
• Negotiate contracts for services needed to execute a marketing strategy.

Qualified candidates will have the following skills and experience:

• Bachelor’s degree (B.A.) or equivalent in a related field.
• Four to six years of related experience.
• Experience in business-to-business marketing.
• Background in the marketing of products.
• Commitment to excellence and high standards.
• Excellent written and oral communication skills.
• Excellent presentation skills.
• Strong organizational, problem-solving, and analytical skills.
• Ability to manage priorities and workflow.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
• Demonstrated ability to plan and organize projects.
• Proven ability to handle multiple projects and meet deadlines.
• Good judgment with the ability to make timely and sound decisions.
• Must be able to work in Fort Wayne, Indiana. Remote work is not an option.

Learn more about Kanak Naturals and our products at our website: https://kanaknaturals.com

Kanak Naturals