Overall Function:
Cabi, a well-established and successful women’s apparel company based out of Los Angeles is looking to hire a Consumer Insights Manager. This role is responsible for leading consumer insights initiatives and delivering actionable recommendations that will develop consumer personas, influence new product development, inform strategic direction, and drive business growth. This role will report into the Senior Director of Analytics & Strategy and will collaborate with all business units, including Marketing, Operations, Field Strategy and Design.
Essential Duties and Responsibilities:
- Partner and build relationships with key stakeholders, gain a deep understanding of business needs and consumer questions, and deliver best practice research solutions and analysis to inform strategic decision-making
- Lead the planning and execution of all phases of the market research process, including project scoping and design, method selection, questionnaire/discussion guide development, target sample definition, programming and testing surveys, field and quota management, and analysis and insight
- Lead the creation of insightful takeaways, analysis, and reports by leveraging expertise in synthesizing information from a variety of sources and methods
- Provide recommendations on best-in-class research methodology and processes
- Ensure that all deliverables are actionable, grounded in deep customer knowledge, and guided by a broader understanding of business context
- Manage external research vendors as needed
Qualifications:
- 5-8 years qualitative and quantitative consumer research experience, with at least 2+ years on the supplier side
- Extensive experience with quantitative research, including survey design, programming, sampling plans and analysis
- Experience with qualitative research, including focus groups, conducting in-depth interviews, analyzing qualitative research a plus
- Strong communications skills with the ability to translate complex data into easy to understand, actionable insights
- Experience with SurveyMonkey, or other online research tools
- Extensive working knowledge of basic analytic tools, with advanced experience in Excel
- Ability to multi-task in a fast-paced data environment
- Possesses exceptional written and verbal communication skills
- Proven track record of managing multiple projects at once
Competencies:
Solid analytical and problem-solving skills, the ability to manage multiple competing priorities in a fast-paced environment, and computer and Internet proficiency. To perform the job successfully, an individual should demonstrate the following competencies:
· Interpersonal Skills: Maintains confidentiality.
· Safety and Security: Observes safety and security procedures; reports potentially unsafe conditions.
· Oral and Written Communication: Must be able to speak clearly and convey clear and concise statements, listen attentively, retain/retrieve relevant information where necessary and have excellent business writing skills, and communicate findings to groups of people who do not normally work with data
· Computer Skills: Good knowledge and understanding with computer peripherals, advanced software applications with Alteryx, Tableau, Excel, Word, PowerPoint and other related software applications
· Ethics: Treats people with respect
· Organizational Support: Follows policies and procedures.
· Reasoning Ability: Ability to interpret complex data elements and patterns and to apply common sense understanding when reporting findings to management. The ability to carry out instructions furnished in written, oral or diagram form
Education and/or Experience:
· Bachelor’s Degree in quantitative discipline: Statistics, Business, Economics, Finance or related fields
- 5-8 years qualitative and quantitative consumer research experience, with at least 2+ years on the supplier side
Physical Demands and Work Environment:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
· Physical Demands: While performing the duties of this job, the employee is regularly required to sit, talk and hear, and use hands and fingers to operate a computer and telephone keyboard. The employee is occasionally required to stand and walk, and carry up to 15 lbs.
· Work Environment: While performing the duties of this job, the noise level in the work environment is usually low.
We offer competitive compensation with performance-based bonus potential in addition to a great working environment, and benefits package including medical, dental, vision, life, and accident insurance, holiday pay, paid time off program, and matching 401(k) plan. Our team also enjoys a generous discount on our designs!
Only applicants selected for an interview will be contacted.
cabi Clothing
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